Topic: Research

Neuromarketing Isn't Quite There Yet Advertising Research Foundation notes flaws and benefits

The quasi-science of measuring emotional responses to advertising has made gains but still has a ways to go before it's not considered experimental. Yes, neuromarketing reveals what the conscious mind often…

October 3, 2011, 5:03 PM EDT

The World's First Ad Campaign Aimed at Monkeys

David Ogilvy once said, "The consumer isn't a moron; she is a monkey." Kidding, of course. Leo Burnett said it. Anyway, two ad execs and an egghead from Yale have…

July 1, 2011, 12:00 PM EDT

More exposure not helping Limbaugh brand

Good thing Rush Limbaugh isn't running for office—not even for chairman of the Republican National Committee, notwithstanding recent White House efforts to cast him in the role of that…

March 13, 2009, 8:24 AM EDT

Breaking news: TV not that great for babies

Confirming what most of us probably knew all along, researchers at Children's Hospital in Boston and Harvard Medical School have concluded that having babies and toddlers watch TV and…

March 5, 2009, 8:03 AM EST

Paying bloggers for coverage: a good idea?

In social media, you can buy a Twitter background, or get your name into an iPhone app, or slather yourself all over a YouTube clip. But it's all fun…

March 3, 2009, 9:40 AM EST

I guess young people can handle the 'Truth'

A new study by researchers at RTI International claims that the "Truth" national youth anti-smoking campaign prevented 450,000 youngsters from smoking from 2000 to 2004. During that time, the…

February 13, 2009, 10:20 AM EST

Yes, there's a football game on Sunday, too

Who will Americans be rooting for to win the big game on Sunday? The answer may depend on whether they're real football fans. Among the public in general, a…

January 30, 2009, 1:50 PM EST

Study: ads actually make TV more enjoyable

The ad industry has long felt besieged by DVR technology, which has given more and more TV viewers the ability to fast-forward through commercials. But what if the viewers…

January 15, 2009, 9:11 AM EST

How kids prefer cartoon characters to look

If you're planning on rolling out a kids' campaign with an animated character this year, you might be interested in Kidscreen's three-part series on children's TV viewing habits. The…

November 5, 2008, 10:14 AM EST