Topic: Red Bull Stratos

Why Did BFGoodrich Toss a Truck Tire Out of an Airplane?

The story behind the big radial free-fall

So let’s say it’s your job to do a little marketing for a new type of heavy-duty radial tire. Are you going to go all tire-geek and talk about stuff…

GoPro's Super Bowl Ad Looks a Lot Like Red Bull, Circa 2012

Can Stratos jump footage still get pulses pounding?

When we heard GoPro was going to be a Super Bowl advertiser again this year, we were prepared for something epic. And while the event the camera brand chose to…

Google’s Chief Business Officer Says It’s Time to Invent What’s Next

Nikesh Arora’s new media calculus

You’ll see all around this a number of essays about digital disruption, about what’s coming at us, about what the future will be like for us all. But the truth…

Adweek's Top 10 Commercials of the Week

Christopher Walken, bulls, zombies and the most moving ad ever about a little boy lost

Optical-illusion masters Brusspup buddied up with Ray-Ban for this anamorphic illusion video to show off Ray-Ban's Clubmaster line of sunglasses.

No Liftoff (Yet) for Launchpad

Splashy Red Bull crowdsourced marketing stunt starts strong, then goes radio silent

Red Bull just gambled (and won big time) on backing daredevil Felix Baumgartner’s supersonic sky dive on YouTube, but a crowdsourcing stunt may prove to be a more daunting challenge. Red…