Topic: Red Bull Stratos
The story behind the big radial free-fall
By Robert Klara on Oct. 7, 2014 - 6:18 AM EDT
So let’s say it’s your job to do a little marketing for a new type of heavy-duty radial tire. Are you going to go all tire-geek and talk about stuff…
Can Stratos jump footage still get pulses pounding?
By David Griner on Jan. 31, 2014 - 9:45 AM EST
When we heard GoPro was going to be a Super Bowl advertiser again this year, we were prepared for something epic. And while the event the camera brand chose to…
Nikesh Arora’s new media calculus
By Nikesh Arora on Nov. 10, 2013 - 8:32 PM EST
You’ll see all around this a number of essays about digital disruption, about what’s coming at us, about what the future will be like for us all. But the truth…
Christopher Walken, bulls, zombies and the most moving ad ever about a little boy lost
By Melissa Hoffmann on Oct. 18, 2013 - 7:26 AM EDT
Optical-illusion masters Brusspup buddied up with Ray-Ban for this anamorphic illusion video to show off Ray-Ban's Clubmaster line of sunglasses.
Splashy Red Bull crowdsourced marketing stunt starts strong, then goes radio silent
By Joan Voight on Dec. 11, 2012 - 6:14 AM EST
Red Bull just gambled (and won big time) on backing daredevil Felix Baumgartner’s supersonic sky dive on YouTube, but a crowdsourcing stunt may prove to be a more daunting challenge. Red…