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Topic: RadiumOne

12 Intriguing Digital Marketing Stats From the Past Week

How Serena won on social media, too

The past week has been filled with great data points about many things—particularly the dominance of Serena Williams and Apple. Here are the 12 most interesting numbers we came across: 1.…

In Spite of a 'Boys' Club' Industry, Women Are Advancing in Ad Tech

One example: AOL Platforms' staff is 41% female

For five years, Annie Ta worked in corporate communications at Facebook—representing the company's burgeoning ad-technology business—before moving on to Pinterest in 2012 for a similar role. Being at the forefront of…

Mobile NFL Fans Share via Facebook Far More Than Twitter

RadiumOne survey shows a 6-1 differential between social platforms

According to research being unveiled by RadiumOne today, 91 percent of the self-identified 1,501 NFL fans it surveyed online said they check their smartphone on game days (Sunday, Monday or…

Are Tablets Just as 'Mobile' as Smartphones?

Market researchers say yes, but ad players think it's controversial

Nearly three years ago, Facebook CEO Mark Zuckerberg proclaimed that the "iPad's not mobile....It's a computer. That's a different thing." Since then, Apple's iPad and competitors such as the Amazon…

Former Tinder VP Sues the Dating App for Sexual Harassment

Whitney Wolfe says she was labeled a 'whore'

Whitney Wolfe, the former vp and co-founder of Tinder, filed a sexual harassment lawsuit against the dating app on Monday, stating that she was labeled a "whore" in front of…

Twitter Is Surprisingly Low on This List of World Cup Fan Plans

Comes in fifth for news

Twitter looks like an underdog in the World Cup, according to a survey by RadiumOne. It was in just fifth place in a ranking of sites consumers would tap for…

RadiumOne Fires CEO

Gurbaksh Chahal gone after months-long controversy over abuse

RadiumOne's board of directors last night voted to fire chief executive officer Gurbaksh Chahal after he pleaded guilty to charges of physically abusing his girlfriend last summer. The San Francisco-based marketing…

Global Ad Buys Might Finally Become a Reality

Marketing across borders

When the holding companies Publicis and Omnicom announced last month they were joining forces to form the world’s largest ad agency group, they called it “a new company for a…

Eric Bader Joins RadiumOne as CMO

Agency vet will focus on evangelizing company's targeting, multiplatform approach

Digital ad veteran Eric Bader has been named chief marketing officer at RadiumOne, a social media targeting company that is looking to build out its online ad platform. Bader has been…

Suspicious Web Domains Cost Online Ad Business $400m per Year

Full of hot air

If your therapist thinks you have trust issues, you might just work in online advertising. That’s because it’s getting harder and harder to know what’s real and what isn’t on the…

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