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Topic: Radio

Nearly Half of Second-Gen Hispanics Feel Like Ads Don't Target Them

Ethnicity influences brand decisions

By now, it’s obvious that targeting Hispanics in the U.S. means more than just translating an ad into Spanish and casting ethnic stereotypes as spokespeople. For one thing, the first…

Michael Smerconish Says Talk Radio Is Like Pro-Wrestling: Fake

Pols follow the microphones

Specs Who Michael Smerconish Age 51 New gig Host, Michael Smerconish Program on SiriusXM’s P.O.T.U.S. channel Old gig Midday host, WPHT-AM, Philadelphia. Continues as fill-in host on MSNBC’s Hardball, Philadelphia Inquirer columnist, author. Why leave…

Carl's Jr. Reacts to Banning of Racy TV Ad by Describing It in a Radio Spot

Suggestive plot left to your imagination

Carl's Jr.'s notorious Memphis BBQ Burger commercial, which features two half-dressed women fighting over pulled pork on a cheeseburger—aka, "barbecue's best pair"—recently arrived in New Zealand. It was promptly banned…

Paul Caine Bolts Time Inc.

Chief revenue officer leaves in advance of company spin-off

Has the brain drain from Time Inc. begun? Paul Caine, Time Inc.’s chief revenue officer, is leaving Time Inc. to become CEO of audio content syndicator Dial Global as the…

ESPN Is Now Targeting You Via Online Radio

New technology looks to fill 'huge hole' in the radio industry

As part of a companywide effort to up its digital ad game, ESPN is looking to innovate in an area often shunned by tech advancements: radio.  For the sports giant, the…

Ad Urging Doctors to Work in Africa Is Audible Only Through a Stethoscope

Clever idea for good cause

Africa Health Placements and South African agency Boomtown collaborated on a neat multimedia idea to encourage foreign doctors to work in Africa, where medical professionals are kind of desperately needed.…

Information Diet: Rev. Al Sharpton

The MSNBC talk show loves Twitter but not conservative content

Age 58 Accomplishments Host of MSNBC's PoliticsNation (nightly at 6 p.m.) and afternoon radio talk show Keepin' It Real; civil rights activist and founder of the National Action Network; Baptist minister;…

NPR Station Urges Listeners to Have Sex and Make More Listeners

Keeping public radio in the family

Chicago's NPR station, WBEZ, is making a more intimate appeal than usual during its current membership drive. Rather than simply asking you for a few bucks, the station is asking…

How Advertisers Can Stoke Super Bowl Buzz Year Round

Look to radio for reach, receptivity and community

Football fans around the country geared up for weeks before last Sunday's Super Bowl between the Baltimore Ravens and the San Francisco 49ers and their opposing coaches—brothers Jim and John…

Genachowski Hits the Pause Button

Effort to loosen media ownership rules on hold

More than two months after Federal Communications Commission chairman Julius Genachowski circulated an order proposing to lift the ban on owning a newspaper and radio station in a market, the…

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