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Topic: Puma

Ad of the Day: Puma Entices Your Inner Troublemaker Forget the rules, it's about instinct

Puma is on a mission and it's calling on all troublemakers for a task that will most likely include "danger, risk and potential fugitive status." Sign me up! In the brand's…

August 11, 2014, 12:27 PM EDT

N.Y. Office Was Central to JWT's Puma Win Agency succeeds Droga5 on the business

JWT's global Puma win represents a much needed creative platform for the New York office and the agency globally. Jeff Benjamin, the New York-based chief creative officer for North America, was…

December 12, 2013, 9:49 AM EST

Puma Reviews Its Creative Business Search comes as Droga5 and brand part company

Puma is looking for a new lead global agency, according to sources. News of the review comes amid a split with longtime lead shop Droga5, which has worked on the brand…

September 5, 2013, 3:26 PM EDT

Publicis Groupe Merges Digitas and LBi Super-shop, called DigitasLBi, has global aims

Publicis Groupe is merging Digitas and LBi to create what it’s calling a “fully integrated global digital agency network,” the holding company announced today. Dubbed DigitasLBi, it will be led…

February 5, 2013, 12:19 PM EST

Voice: Maker's Mark Invention is quickly replacing innovation as the true benchmark of progress for agencies and clients

We often start most of our casual conversations with a seemingly simple question: “Hey, what’s up?” Lately, however, I’ve come to hear that question as the fuel of inspiration behind…

October 8, 2012, 12:01 AM EDT

Chuck's Big Comeback The Chuck Taylor high-top shows how a brand can rise from the dead

According to the folks at Gallup, 20 percent of Americans believe in reincarnation. There’s no telling what portion of the sample works in marketing, but for those people, the belief…

October 4, 2012, 12:01 AM EDT

Puma Has Men Weigh In Experiment proves sports nuts love their ladies (marginally) more than their teams

The perils of hero worship notwithstanding, Puma chief marketing officer Antonio Bertone doesn’t think man’s love for sport is unhealthy—especially when compared to our obsession with celebrities, “Teen Mom and…

September 24, 2012, 12:00 AM EDT

Droga5 Ups Bauer to Chief Strategy Officer Will oversee strategic planning across digital, brand planning and analytics groups

In an effort to swim insight further upstream in client talks and compete for new business on a larger global canvas, Droga5 has promoted Jonny Bauer, its head of strategy,…

September 3, 2012, 7:42 AM EDT

The Real Battle for Olympic™ Gold Athletes seek their own piece of the action amid corporate takeover of the games

Nick Symmonds is flashing his deltoid like a well-aimed middle finger at the Olympics sponsorship system this year. The media-savvy American middle-distance runner, who easily qualified to compete in the…

July 10, 2012, 12:00 AM EDT

Ad of the Day: Puma Droga5's 'After Hours Athlete' campaign returns to form with an attack on reality TV

Last year at Cannes, Droga5 took home the Film Craft Grand Prix for its Puma spot "After Hours Athlete," a beautifully crafted 90 seconds that shined a light on the…

March 15, 2012, 3:08 PM EDT