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Topic: Puma

Ad of the Day: Puma Made a Robot for Runners That Races Them Around the Track

JWT and Usain Bolt introduce the BeatBot

Lots of brands are getting into wearable tech. But Puma decided to make some "raceable" tech in the form of a little robot pin wheels that follows the lines on…

How Kylie Jenner Built a Sprawling Audience—and a Booming Brand—at Age 18

Social media celeb uses her image to cash in

There are few narratives in modern celebrity culture as unexpected as the ascent of the Kardashian-Jenner family. When they first appeared on America's televisions in 2007 as the stars of…

Can Agencies Win If They Don't Play the Spec Pitch Game?

The pros and cons of creating free work to win work

When Mike Wolfsohn and his two partners left Southern California agency Ignited in 2010 to form High Wide & Handsome, they vowed not to participate in competitive pitches requiring contenders…

Ad of the Day: Puma Entices Your Inner Troublemaker

Forget the rules, it's about instinct

Puma is on a mission and it's calling on all troublemakers for a task that will most likely include "danger, risk and potential fugitive status." Sign me up! In the brand's…

N.Y. Office Was Central to JWT's Puma Win

Agency succeeds Droga5 on the business

JWT's global Puma win represents a much needed creative platform for the New York office and the agency globally. Jeff Benjamin, the New York-based chief creative officer for North America, was…

Puma Reviews Its Creative Business

Search comes as Droga5 and brand part company

Puma is looking for a new lead global agency, according to sources. News of the review comes amid a split with longtime lead shop Droga5, which has worked on the brand…

Publicis Groupe Merges Digitas and LBi

Super-shop, called DigitasLBi, has global aims

Publicis Groupe is merging Digitas and LBi to create what it’s calling a “fully integrated global digital agency network,” the holding company announced today. Dubbed DigitasLBi, it will be led…

Voice: Maker's Mark

Invention is quickly replacing innovation as the true benchmark of progress for agencies and clients

We often start most of our casual conversations with a seemingly simple question: “Hey, what’s up?” Lately, however, I’ve come to hear that question as the fuel of inspiration behind…

Chuck's Big Comeback

The Chuck Taylor high-top shows how a brand can rise from the dead

According to the folks at Gallup, 20 percent of Americans believe in reincarnation. There’s no telling what portion of the sample works in marketing, but for those people, the belief…

Puma Has Men Weigh In

Experiment proves sports nuts love their ladies (marginally) more than their teams

The perils of hero worship notwithstanding, Puma chief marketing officer Antonio Bertone doesn’t think man’s love for sport is unhealthy—especially when compared to our obsession with celebrities, “Teen Mom and…

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