Topic: Puma
Publicis Groupe is merging Digitas and LBi to create what it’s calling a “fully integrated global digital agency network,” the holding company announced today. Dubbed DigitasLBi, it will be led…
We often start most of our casual conversations with a seemingly simple question: “Hey, what’s up?” Lately, however, I’ve come to hear that question as the fuel of inspiration behind…
According to the folks at Gallup, 20 percent of Americans believe in reincarnation. There’s no telling what portion of the sample works in marketing, but for those people, the belief…
Our outlaws have become fairly mainstream. See: Banksy, Batman's Bane, FX's Sons of Anarchy. But even against that backdrop, this brand-sponsored short film is badass. Featuring a group of guys…
The perils of hero worship notwithstanding, Puma chief marketing officer Antonio Bertone doesn’t think man’s love for sport is unhealthy—especially when compared to our obsession with celebrities, “Teen Mom and…
In an effort to swim insight further upstream in client talks and compete for new business on a larger global canvas, Droga5 has promoted Jonny Bauer, its head of strategy,…
All Usain Bolt-endorsed companies are exercising their vicarious bragging rights in the wake of the Jamaican sprinter's extraordinary triple repeat in London—winning gold again in the 100 and 200 meters…
Nick Symmonds is flashing his deltoid like a well-aimed middle finger at the Olympics sponsorship system this year. The media-savvy American middle-distance runner, who easily qualified to compete in the…
Last year at Cannes, Droga5 took home the Film Craft Grand Prix for its Puma spot "After Hours Athlete," a beautifully crafted 90 seconds that shined a light on the…
Puma can’t yet legally discuss its Olympics marketing strategy, according to Remi Carlioz, the company’s head of digital marketing. But to get an idea of how Puma will promote its…
