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Topic: Puma

Ad of the Day: Puma Entices Your Inner Troublemaker Forget the rules, it's about instinct

Puma is on a mission and it's calling on all troublemakers for a task that will most likely include "danger, risk and potential fugitive status." Sign me up! In the brand's…

August 11, 2014, 12:27 PM EDT

N.Y. Office Was Central to JWT's Puma Win Agency succeeds Droga5 on the business

JWT's global Puma win represents a much needed creative platform for the New York office and the agency globally. Jeff Benjamin, the New York-based chief creative officer for North America, was…

December 12, 2013, 9:49 AM EST

Puma Reviews Its Creative Business Search comes as Droga5 and brand part company

Puma is looking for a new lead global agency, according to sources. News of the review comes amid a split with longtime lead shop Droga5, which has worked on the brand…

September 5, 2013, 3:26 PM EDT

Puma's Dance Dictionary Will Leave You at a Loss for Words Out of step with the brand?

The Puma Dance Dictionary, created by Grey London to push the brand's new Sync fragrances (yes, Puma makes fragrances), allows users to select words and phrases which are then translated…

May 22, 2013, 9:37 AM EDT

Publicis Groupe Merges Digitas and LBi Super-shop, called DigitasLBi, has global aims

Publicis Groupe is merging Digitas and LBi to create what it’s calling a “fully integrated global digital agency network,” the holding company announced today. Dubbed DigitasLBi, it will be led…

February 5, 2013, 12:19 PM EST

Voice: Maker's Mark Invention is quickly replacing innovation as the true benchmark of progress for agencies and clients

We often start most of our casual conversations with a seemingly simple question: “Hey, what’s up?” Lately, however, I’ve come to hear that question as the fuel of inspiration behind…

October 8, 2012, 12:01 AM EDT

Chuck's Big Comeback The Chuck Taylor high-top shows how a brand can rise from the dead

According to the folks at Gallup, 20 percent of Americans believe in reincarnation. There’s no telling what portion of the sample works in marketing, but for those people, the belief…

October 4, 2012, 12:01 AM EDT

Puma and ASOS Profile the Crazy Graffiti Rebels of São Paulo A gritty look at tagging subculture

Our outlaws have become fairly mainstream. See: Banksy, Batman's Bane, FX's Sons of Anarchy. But even against that backdrop, this brand-sponsored short film is badass. Featuring a group of guys…

October 1, 2012, 9:30 AM EDT

Puma Has Men Weigh In Experiment proves sports nuts love their ladies (marginally) more than their teams

The perils of hero worship notwithstanding, Puma chief marketing officer Antonio Bertone doesn’t think man’s love for sport is unhealthy—especially when compared to our obsession with celebrities, “Teen Mom and…

September 24, 2012, 12:00 AM EDT

Droga5 Ups Bauer to Chief Strategy Officer Will oversee strategic planning across digital, brand planning and analytics groups

In an effort to swim insight further upstream in client talks and compete for new business on a larger global canvas, Droga5 has promoted Jonny Bauer, its head of strategy,…

September 3, 2012, 7:42 AM EDT

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