Topic: publishing

Thriller Author Patterson Gets Back Into Ads Novelist takes a more active role in marketing his upcoming book campaign

James Patterson knows too much about advertising to leave it to publishers. So, when the former JWT creative director markets his books—such as the upcoming campaign for his children’s novels—he transforms…

November 22, 2011, 6:44 AM EST

Amazon Planning 'Netflix for Books' Also in talks to gather content for upcoming tablet

Amazon has been keeping busy during the long summer lull, preparing for the launch of its upcoming tablet and pitching a new digital book service that would allow premium customers…

September 12, 2011, 9:33 AM EDT

Small Papers Lead the Way on Paywalls New survey says bigger papers charge less often for online content

The New York Times paywall may have grabbed all the headlines over the past month, but the real story in online journalism appears to have been buried beneath the fold:…

June 3, 2011, 6:31 AM EDT

Publishers Fight to Control Consumer Data They Barely Use Ironically, magazine companies haven't done all that much to exploit the data

The sticking point in publishers’ negotiations with Apple to sell magazines on the iPad was over who would control the customer data. Publishers said they needed it to renew and…

May 24, 2011, 6:47 AM EDT

Former Time Warner Book Group CEO to Join Amazon He will head a new general interest imprint

Laurence Kirshbaum, former CEO of Time Warner Book Group, will join Amazon Publishing's New York office as vice president and publisher. Kirshbaum, who will head a new general interest imprint,…

May 23, 2011, 9:48 AM EDT

How We Move

Is The Daily the Heaven’s Gate of mobile? Not just expensive, but inexplicable. Not just a bomb, but an albatross. In fact, you just paused for the briefest moment trying to…

May 23 2011

E-Book Sales Pass Print on Amazon Critic: 'One more nail in the coffin' of traditional bookstores

While the Rapture isn’t scheduled to occur until Saturday, according to members of certain religious fringe groups, it looks like doomsday has come early for publishers of print books. Amazon announced…

May 20, 2011, 10:55 AM EDT

Arianna v. Tasini Now a Blog Fight Huffington says Tasani gushed about site in email before going to court

A sarcastic and dismissive Arianna Huffington has taken to openly mocking a lawsuit filed by labor activist Jonathan Tasini, calling it "utterly without merit" and marked by "utter cynicism" while also…

April 14, 2011, 4:45 PM EDT