Topic: Publicis
CiCi’s Pizza has narrowed the field in its creative and media review to four finalists. Two of the agencies—The Richards Group and Publicis—are in Texas, near the CiCi’s headquarters in Coppell,…
GENESIS: In France, customers of telecom Orange can buy one movie ticket and get one free every Tuesday—perfect if you want to bring a friend along. The brief for advertising…
This new Terminix campaign from Publicis Dallas is a masterpiece of fearmongering. Using a clever and devious little setup, the ads visually supersize the danger of termites, cockroaches, ants, etc.,…
Publicis-owned healthcare agency Saatchi & Saatchi Wellness has hired Carol Fiorino as a second creative director, reporting to CCO Helayne Spivak. Fiorino, formerly a creative director at Euro RSCG Life, fills…
The great in-house trading desk experiment that the big four agency holding companies—Publicis, WPP, Omnicom, and Interpublic—launched in the last few years appears to have yielded lukewarm results. In theory, by…
Arthur Sadoun, president, CEO of Publicis France, has been named managing director of Publicis. In addition to running Publicis’s largest market, Sadoun adds responsibility for operations in Western European countries like…
The advertising group WPP announced a strong first quarter, one in which it beat rivals Omnicom and Publicis Groupe for the first time since 2006. WPP reported organic revenue up 6.7…
“It’s all about the beer” used to be Heineken’s tagline in the U.S. But if you had to tag the brand’s relationship with creative agencies, “it’s all about churn” would…
Publicis Groupe kicked off 2011 with a strong start, highlighted by $1.9 billion in net new business. On an earnings call Thursday, Chairman Maurice Lévy trumpeted new business from Microsoft…
