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Topic: Publicis

Google Inks Upfront Deal with MediaVest Commitment signals shift in how search giant sells ads

Google has entered into a major upfront ad deal with MediaVest. The two announced a pact today that commits Publicis-owned MediaVest and its clients like Walmart, Coca Cola and Honda, to…

October 24, 2013, 4:28 PM EDT

CEO Koval Exits Publicis Kaplan Thaler Heads to Legacy, the anti-smoking nonprofit

Robin Koval, the chief executive of Publicis Kaplan Thaler, is leaving 16 months after the merger between Publicis’s New York agency and corporate sibling The Kaplan Thaler Group. She is joining…

October 17, 2013, 8:43 PM EDT

Arthur Sadoun Rises to Global CEO at Publicis Executive has been on agency fast track

Arthur Sadoun, a rising star at Publicis, has been named CEO of the global agency. This summer rumors circulated that Sadoun, the CEO of Publicis France who was named worldwide managing…

October 7, 2013, 3:37 PM EDT

Draftfcb Names N.A. CMO Chris Shumaker had been Publicis USA CMO

Draftfcb's new CEO Carter Murray has found his North American rainmaker, and it's a familiar face from Murray’s former tour of duty at Publicis: Chris Shumaker, previously chief marketing officer…

September 26, 2013, 10:00 AM EDT

Draftfcb Hires New Strategy Chief Nigel Jones comes from Publicis U.K.

New Draftfcb global CEO Carter Murray isn’t wasting any time in making change at the Interpublic Group agency. Murray, who took office this week, has named Nigel Jones, the U.K.…

September 12, 2013, 11:58 AM EDT

Labatt Creative Account Heads to Ammirati Shop also adds sister brand Seagram's Escapes

North American Breweries has shifted creative responsibilities for two brands to Ammirati after a review. The New York shop will take on Labatt beer and Seagram’s Escapes, a line of fruit-flavored…

August 7, 2013, 11:16 AM EDT

Which CEO Will Dominate in the Publicis-Omnicom Merger? Lévy likes the limelight

After unveiling plans to create the ad industry’s largest player, Publicis Groupe and Omnicom execs have reiterated that theirs is a “merger of equals,” and the deal’s financial structure is…

August 4, 2013, 10:56 PM EDT

What Does 'OmniPub' Have to Do With Creativity? Economies of scale finally trumps the power of the idea

I was beginning to wonder why all this advertising stuff is so hard. Thank goodness someone has figured out how to make advertising cheap, and easy. It’s all about size.…

July 31, 2013, 4:38 PM EDT

A Closer Look at Potential Conflicts at Publicis Omnicom Will marketers be more forgiving than in the past?

How much client-conflict fallout will the blockbuster Publicis-Omnicom deal really spawn? Even Omnicom CEO John Wren himself said he anticipates that some conflict-related "difficulties" will grow out of the merger. Still,…

July 30, 2013, 11:00 AM EDT

Publicis & Omnicom: The Four Big Questions to Ask [Video] Andrew McMains on the big issues surrounding the big deal

Senior editor for agencies Andrew McMains has been closely following the unprecedented merger of Publicis and Omnicom and outlines what he considers to be the four biggest issues to be…

July 29, 2013, 8:28 PM EDT

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