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Topic: Publicis

Can an Ad Campaign for Women's Rights Succeed by Only Featuring Men?

UN Women's new perspective

Women earn 30 percent less than men for the same work. Some 64 percent of the world's illiterate people are women. Almost 800 women die every day from preventable complications…

Um, What Exactly Is Brian the Robot Interrupting Here?

British insurance ad catches couple at an awkward moment

Recently, British insurance comparison service Confused.com and Publicis in London launched ads featuring a new mascot, Brian the Robot, who seems to have a knack for creating uncomfortable situations. Specifically,…

Bill Hader Can't Catch a Break in T-Mobile Ads, His First Post-SNL Gig

He's not even the funniest guy in the spots

Saturday Night Live alumnus Bill Hader has teamed up with T-Mobile to become the brand's first spokesperson in several years not to wear a bright pink dress. The spots, directed…

Joy Turns to Pain When You Flip Over These Clever Suicide-Prevention Ads

Real message is upside down

Publicis's poignant print ads for suicide-prevention group Samaritans of Singapore use ambigrams to give upbeat messages negative meanings when viewed upside down. "I'm fine" becomes "Save me," "Life is great"…

Bug Spray Traps Thousands of Insects on Gross, Sticky Billboard

All of them were harmed in the making of this!

This new billboard in Milan for an insect spray also serves as a huge pest strip, thanks to a few layers of aerosol glue. The glue was applied in the…

Copywriter Publishes a Book of Tweets, Gets Amish Guy to Advertise It

Inside the mind of Keith Wisniewski

Keith Wisniewski, a writer and associate creative director at Publicis Seattle, likes being funny on Twitter. So, he went ahead and published a book of what he considers his most…

Ad for Bike Light Illuminates Cycling Magazine's Entire iPad Edition

Bright idea from Publicis

Here's a clever idea from Publicis Frankfurt—an ad for a bike light that readers must "turn on" in order to be able to read an intentionally darkened version of a…

T-Mobile Girl Ditches Her Classic Pink Dress for Biker Duds

Spokesgirl gets a sexy makeover

With a failed merger, the loss of a glut of customers and the sad lack of an iPhone, it may seem like the only thing T-Mobile has going for it…

T-Mobile Walking in an Orgy Wonderland This Holiday

What, they're singing '4G wonderland'?

Here's T-Mobile's lovely holiday commercial from Publicis, replete with tiny pink-haired elves and a little jingle called "Orgy Wonderland," set to the tune of "Winter Wonderland." What's that you say?…

As Maurice Lévy Winds Down, the Ad Business Speeds Up

Publicis CEO discusses the rapid pace of the industry, retirement

Maurice Lévy has grown accustomed to acting first and saving the deliberation for later. In a conversation with Fast Company’s Danielle Sacks on Tuesday afternoon, the Publicis Groupe CEO reflected…

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