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Topic: PSAs

How Bloodvertising Became One of Today's Most Visceral Trends

Designers are fleshing out PSA campaigns with macabre inks

We live in an increasingly virtual world. But some recent campaigns are getting almost uncomfortably corporeal. Earlier this year, BBDO Proximity Thailand broke a stop-smoking campaign for the Thai Health Promotion…

PSAs From MTV Show How Everyday Phrases Keep Bias in the Mainstream

Gender stigma is 'pervasive and insidious,' network says

The latest installment of MTV's "Look Different" anti-bias campaign looks a whole lot different than last month's showing, an over-the-top, multichannel satire about a Geek Squad-style team of uber-white corporate…

Ad of the Day: This Incredible Scouting Ad Shows How Lessons Can Last a Lifetime

A South African spot with a touching twist

Being a Scout isn't just about roasting marshmallows and hiking through the wilderness. It's also about learning life-saving skills that stick with you far beyond childhood. In a new ad from…

A Father Gets to Say the Goodbye He Couldn't in This Chilling Campaign About Heart Disease

Also includes a jarring 'Heart Attack Simulator'

This quietly terrifying multi-channel campaign from the British Heart Foundation strives to keep its audience off balance in more ways than one. Surprise is the key theme of the campaign, breaking…

Ad of the Day: Why This Woman Faced Her Fears and Bravely Undressed in a Busy Square

Experiment in self-acceptance

Stunts designed to impart a message about body image have been so commonplace that many of them fade into the background. But this one, from a group called the The…

Kyle Chandler Is Back as Coach Taylor in This Great PSA, but Is Anyone Listening?

A very important message

Kyle Chandler's got one more inspirational speech in him, and we'd all better listen up. The Austin-based actor reprises his best role—as Coach Taylor from Friday Night Lights—in this great spot…

Adweek's Watch Awards Winners: the Year's Best in Online Video, From the Hilarious to the Heartfelt

Top talent, production and programming

The winners of Adweek's second annual Watch Awards, honoring the best in online video, were culled from hundreds of entries. Filmmakers, actors, activists and comedians are creating a universe of…

Actor Enacts a Whale Killing, With Himself as the Whale, in Shocking PSA

Sea Shepherd's 'Ultimate Death Scene'

The killing of majestic animals is big news this week. And now, the marine conservation group Sea Shepherd has unveiled a brutal PSA protesting the slaughter of whales by demonstrating…

Harrowing Ad About Kids in War Puts a Girl at the Center of a First-Person Shooter

War Child reminds you it isn't a game

Anyone who's ever played a war-themed video game like Call of Duty has effectively imagined what it might be like to be a soldier. But it's far less common for…

Congrats, Omaha, You Now Have the Country's Most Disgusting Billboards

STD warnings look like infected flesh

A graphic sexual health campaign aims to combat rising STD rates in Omaha, Neb., by grossing out young people with giant flesh-and-pus letters that deliver off-putting puns. Billboards and bus posters…

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