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Topic: Promoted Tweets

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Twitter's Video Ads Doubled Consumer Engagement for Bike Brand How Specialized won the Tour de France

Specialized Bicycling Components had a terrific close to July. Last weekend, Italian cyclist Vincenzo Nibali won the Tour de France while riding one of the company's 22-speeds, and then sales…

August 1, 2014, 4:41 PM EDT

Branding Experts to Airbnb: Ride the 'Vagina Logo' Buzz Accidental Rorschach test may be genius

What appeared to be a run-of-the-mill rebranding story yesterday with Airbnb has taken a strange turn toward either memories of elementary school anatomy/sex-ed class or pre-Giuliani Times Square. Indeed, the…

July 17, 2014, 12:13 PM EDT

Twitter Tells Brands They Can Reach 30% of Their Followers for Free Sharing new stats with marketers

Twitter is telling brands, "Come to us if you want to reach fans freely." The company said today that marketers can hit an audience equal in size to 30 percent…

July 11, 2014, 4:42 PM EDT

3 Twitter Ad Trends for USA Vs. Germany World Cup Face-Off Surprisingly, no Promoted Tweets on a big page

Today's USA vs. Germany World Cup match has already garnered a few interesting developments in terms of brands buying Promoted Tweets. 1. #USAvsGermany is not (totally) for sale.  When you click…

June 26, 2014, 1:21 PM EDT

Tide's Game of Thrones Social Play Shows It's Not Afraid of a Little Blood Infographic is just the latest example

The creatives behind Tide's recent social media endeavors seem to be fans of Hershell Gordon Lewis, the horror movie industry's "Godfather of Gore" and a longtime direct marketing copywriter for…

June 20, 2014, 2:10 PM EDT

Here Are the World Cup Countries That Twitter Advertisers Need to Consider Not the nations you'd necessarily expect

Global advertisers may have planned their World Cup campaigns months ago in terms of traditional media, but marketers in digital newsrooms should still be tweaking what they do on Twitter.…

June 20, 2014, 2:04 PM EDT

3 Reasons McDonald's World Cup Has Already Been Memorable Two good, one not so good

McDonald's is already an intriguing brand story when it comes to the FIFA World Cup, a three-week event that started yesterday. Below are three reasons why. 1. Sneaky stockings According to…

June 13, 2014, 4:35 PM EDT

Budweiser Ramps Up Social, Digital Video to Win Over Soccer Fans Plans to amplify chatter

Anheuser-Busch’s Budweiser is giving digital a prime spot in its sponsorship as the official beer of the upcoming 2014 FIFA World Cup with a string of video and social efforts. "On…

May 21, 2014, 3:55 PM EDT

MediaMath Adds Twitter Integration Programmatic ad buying goes social

Companies who use MediaMath’s TerminalOne programmatic ad buying service can now use their data to leverage the power of Twitter. MediaMath's Twitter Tailored Audience app will allow brands to input their…

May 8, 2014, 9:25 AM EDT

Twitter-Amazon Deal May Get Retailers Into Hijacking Mode Let the #AmazonCart Promoted Tweet bids begin

Amazon and Twitter are going to make shopping easier on the latter's social media platform. When Twitter users observe a tweet that moves them to purchase, they can reply with…

May 5, 2014, 1:12 PM EDT

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