Topic: production

How the Hyphen Is Shaping the Future of Advertising

Ability to do more than one thing is freeing transcreatives

Every month, some conference, roundtable, festival interview or trade column presents another thought leader offering a jargon-infested declaration stating that whatever you currently accept as normal is now dead. The AOR…

3 Collaborative Ways the Ad Industry Can Embrace Emerging Tech

Advances like VR are radically changing creative process

The client/agency/vendor model continues to be flipped on its head every day. Case in point: Late last month, Adweek published a story about the uptick in West Coast agencies building…

Havas Worldwide Lands a Content and Production Chief

Taps R/GA's Vin Farrell for new role

New Havas Worldwide president Andrew Benett is continuing to build his global team. Two months after Matt Weiss joined as global chief marketing officer, R/GA’s Vin Farrell has signed on as…

How Transparent House Became the Next Generation Digital Studio

Combines branded environments and 3-D design

Specs Who Co-founder and principal Denis Krylov and principal and strategist Krista Mollion What 3-D digital art and design studio Where Company’s art gallery in San Francisco office Founded in 2004, Transparent House started…

Goodness Mfg. Portrait

Trailer Park's brand agency goes big with assignments for brands like Toshiba and ING Direct

Brand advertising was the last piece of the puzzle for Trailer Park, the entertainment marketing agency that has branched out into digital production and advertising. Fulfilling that role is Goodness…

Crispin Producer to Lead Draftfcb N.Y.'s Production Dept.

Anthony Nelson starts this week

Draftfcb's New York office has lured a Crispin Porter + Bogusky producer with a new position: director of integrated production.  Assuming the role is Anthony Nelson, who was an executive integrated…