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Topic: Proctor & Gamble

How Colgate, the Famous Minty Goop, Found Its Way Onto Your Toothbrush

Helping Americans achieve romantic success for 141 years

Sometime around 1892, a Connecticut dentist named Washington Sheffield—who'd introduced toothpaste to America in 1850—received a letter from his son, Lucius. While studying art in Paris, Lucius had watched realist…

Source Marketing's Kersten Rivas on the Advantage of a Smaller Agency

New president says you can be more nimble, entrepreneurial

  Photo: Alfred Maskeroni Specs New gig President, Source Marketing Old gig Managing director, Havas Worldwide New York Age 43 Twitter @mittonrivas What drew you to Source Marketing? I was at Havas for eight years, and we weathered…

This Social Marketing Firm Has Revolutionized How to Tweet Against the Competition

Human touch, scaled by technology

Specs Who Peter Friedman, chairman and CEO; Jenna Woodul, evp and chief community officer What Social marketing agency Where San Jose, Calif. Though it’s been around since 1996, LiveWorld has adroitly adapted to an…

This Cincinnati Agency Doesn’t Shy Away From Traditional Work

Curiosity Advertising is expanding its digital disciplines

Specs Who Matt Fischer (l.), president and chief creative officer; Greg Livingston, partner and chief development officer What Full-service agency Where Cincinnati While agency startups typically showcase one or two digital specialties at their…

WPP Created One Big Digital Shop From 8 Smaller Ones

This is Possible

WPP Group, like most rival holding companies, is perfectly willing to acquire a big digital player like AKQA. But with Possible, WPP’s roll up of smaller digital shops, the parent…

When It Comes to Ads in Games, These Guys Aren't Playing Around

Electronic Arts is out to master the delicate dance of marketing and gaming

Team Detroit is late. Reps from the WPP agency were supposed to arrive for their meeting with Electronic Arts at 2 p.m. on June 5, but the client, Ford Motor Co.,…

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