Topic: Procter & Gamble
Procter & Gamble’s Tide is looking to clean up with fans of the National Football League, inking a multiyear sponsorship with the Shield and its 32 franchises. The deal goes into…
With so much political crossfire lately over the role of mothers, it's great to see the return of Wieden + Kennedy's universally heartwarming "Thank you, Mom" campaign for Procter &…
On the heels of NBC’s lucrative Super Bowl sell-off, ABC has moved the last remaining advertising inventory in its 84th annual Academy Awards broadcast. Speaking to investors during the Walt Disney…
Possible Worldwide and Grey’s Europe, Middle East and Africa division have formed a partnership that will see the two WPP shops collaborating on accounts, starting with shared client Procter &…
Isaiah who? Suave Old Spice pitchman Mustafa is just a fading memory when manic spokesfreak Terry Crews is in the house. In fun new spots from Wieden + Kennedy, Crews…
General Motors has thrown the transmission in reverse, exercising options to cancel a substantial portion of its second-quarter upfront commitments. According to several sources, GM has pulled out of nearly 50…
Procter & Gamble won’t be advertising in the Super Bowl this year, but the event has inspired an homage to a classic big game ad. Grey’s “Stinky” for P&G’s Downy Unstopables…
Old Spice and Wieden + Kennedy are debuting a new campaign with the theme "Smell is power," and bringing back spokesman Terry Crews to kick things off. In the 15-second…
In nearly three years as a marketing leader at Kraft Foods, Dana Anderson has overseen a sea change. A traditional, Midwestern packaged-goods company known for long relationships with global agencies…
After 132 years, Ivory soap is getting a makeover. A new marketing campaign from Wieden + Kennedy (and updated product packaging from Sterling) are planned for this month, with the…
