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Topic: Procter & Gamble

WPP Makes Tamara Ingram One of the Highest-Level Female Execs in Advertising

And, she's not the only P&G account veteran moving up

Tamara Ingram, the chief of WPP's Team P&G group, has been promoted to a new post at the English holding company, becoming chief client officer with oversight of all of…

P&G, Largest Advertiser in the U.S., Is Putting Its North American Media Business in Review

Spending exceeds $2.6 billion

America's biggest ad spender is putting its North American media business into review, according to sources. Just five months after Procter & Gamble named Kristine Decker as its new U.S. media…

When It Comes to Naming Your Startup, Simple Is Better

Doostang? Thoof? Tech companies move from bizarre to brand-friendly

Ever hear of Doostang? Probably not. The careers site, born during the Web 2.0 era, ended up as a poster child for oddly named digital companies. Its Wiki page reveals…

Benjamin Karsch Leads Revlon's New Mission 'to Inspire Love'

But how is he going to sell lipstick?

Benjamin Karsch is no stranger to larger-than-life CMO jobs. Procter & Gamble, Kraft, Johnson & Johnson, Cigna—Karsch has run the marketing for all of them. But Karsch (whom everyone calls…

Janelle Monáe Is Building a Music Empire That Will Spark 'a Revolution in Your Head'

Her Wondaland label spotlights and empowers emerging artists

Janelle Monáe wants the world to know that Wondaland Records, the singer-songwriter-producer's new venture with Sony Music Entertainment's Epic Records, is not merely a record label—it's a movement. Wondaland is "a…

This Mobile App Firm Gives Startups Office Space (and Free Ice Cream)

Counts P&G and Barneys as clients

Specs Who Founder Rameet Chawla (l.) and director and chief strategist Ryan Matzner What Mobile app development firm Where New York Since opening its doors in 2010, Fueled has tasked its "product whizzes and…

Always Unveils 'Like a Girl' Sequel Showing Girls Redefining the Phrase for Real

Scenes of strength, skill and confidence

The original Always "Like a Girl" commercial—which broke last summer and got 56 million views on YouTube before getting a plum Super Bowl ad slot last month—was primarily a challenge.…

Hugely Popular 'Like a Girl' Campaign From Always Will Return as a Super Bowl Ad

P&G brand says video has a lasting impact on girls and boys alike

With more than 80 million views worldwide, the "Like a Girl" video from Always has become an anthem for the empowerment of young women since debuting in June 2014. Now the…

Chances Are, the Clothes You're Wearing Right Now Have Been Washed in Tide

How the detergent has reigned for 68 years

Assuming you're not naked as you read this, there's a 40 percent chance that whatever you're wearing has been washed in the last week, and a 38 percent chance that…

After NFL Controversies, Expect a Kinder, Gentler Set of Super Bowl Ads

78% of U.S. sees chance for 'positive social messages'

Despite some saber rattling, not one of the NFL’s 30-plus corporate sponsors, including Procter & Gamble and General Motors, has yanked its deal over the domestic violence scandals swirling around…

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