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Topic: Procter & Gamble

Could P&G Sell Off Iconic Ivory Brand? Sales have slid, no projected growth

Since Procter & Gamble’s Aug. 1 announcement that it intends to shutter or sell off as many as 100 brands, investors, advertising firms and retailers have speculated over which products…

August 18, 2014, 2:18 PM EDT

Documentary Filmmaker Rory Kennedy Is Making Ads Now Storytelling in a new creative medium

Specs New gig: Commercial director, Nonfiction Unlimited Continuing Gig: Documentary filmmaker Age: 45 Why the interest in commercial production? I’ve been doing documentaries for about 25 years and want to continue to do that, but I love…

August 10, 2014, 10:44 PM EDT

What Foursquare's Looming Data Mean to Advertisers As it targets Yelp's mobile-local lead

So now that Foursquare Labs Inc. has two mobile apps, the newest version of the Foursquare namesake and the two-month-old Swarm, what do the moves mean to advertisers? Quite a…

August 8, 2014, 7:36 AM EDT

P&G Wants to Shelve Up to 100 Brands Focuses instead on big sellers like Tide and Crest

Procter & Gamble, the largest packaged-goods player in the world, disclosed in an earnings call this morning that it will divest or shed 90 to 100 of its brands in…

August 1, 2014, 12:54 PM EDT

Saatchi Gets a New Head of Strategy Wanda Pogue succeeds Claudine Cheever

Saatchi & Saatchi's head of strategy for the Americas is leaving for another Publicis Groupe shop and Saatchi has filled the role with an insider.  Photo: Zander Taketomo Succeeding Claudine Cheever as…

July 22, 2014, 12:02 PM EDT

Xerox Names John Kennedy CMO Move takes effect July 28

Xerox today appointed John Kennedy as vp and CMO, effective next week. John Kennedy Kennedy comes from IBM, where he was vp, global business services, responsible for marketing and demand generation…

July 21, 2014, 12:56 PM EDT

Duracell Picks a New Lead Agency in the U.S. Anomaly succeeds The Acme Idea Co.

Anomaly has outstripped a trio of fellow Procter & Gamble roster shops to become Duracell's new lead creative agency in the U.S. Sources previously identified the other finalists as the New…

July 17, 2014, 11:04 AM EDT

Manscaping Spot Kickstarts Gillette's YouTube Views New razor leads to video fanfare

Gillette is quickly racking up video views after enlisting YouTube to promote its first foray into body razors, according to this week’s Adweek/VidIQ top 10 chart. Gillette’s minute-long "100 years of…

July 1, 2014, 1:21 PM EDT

Obama Will Nominate Former P&G CEO Bob McDonald as Secretary of Veterans Affairs Announcement expected today

President Obama has chosen former P&G CEO Bob McDonald as his new secretary of veterans affairs, according to White House officials cited by The Washington Post. The decision follows a report on…

June 30, 2014, 6:01 PM EDT

Adweek's Top 5 Commercials of the Week: June 20-27 Girls rule, and so do the Brits. Vote for your favorite spot

Like the spread of any good Fourth of July barbecue, this week's collection of best ads brings together a delicious mix of salty and sweet, with a side dish of…

June 27, 2014, 8:34 AM EDT

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