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Topic: Procter & Gamble

Saatchi Gets a New Head of Strategy Wanda Pogue succeeds Claudine Cheever

Saatchi & Saatchi's head of strategy for the Americas is leaving for another Publicis Groupe shop and Saatchi has filled the role with an insider.  Photo: Zander Taketomo Succeeding Claudine Cheever as…

July 22, 2014, 12:02 PM EDT

Xerox Names John Kennedy CMO Move takes effect July 28

Xerox today appointed John Kennedy as vp and CMO, effective next week. John Kennedy Kennedy comes from IBM, where he was vp, global business services, responsible for marketing and demand generation…

July 21, 2014, 12:56 PM EDT

Duracell Picks a New Lead Agency in the U.S. Anomaly succeeds The Acme Idea Co.

Anomaly has outstripped a trio of fellow Procter & Gamble roster shops to become Duracell's new lead creative agency in the U.S. Sources previously identified the other finalists as the New…

July 17, 2014, 11:04 AM EDT

Manscaping Spot Kickstarts Gillette's YouTube Views New razor leads to video fanfare

Gillette is quickly racking up video views after enlisting YouTube to promote its first foray into body razors, according to this week’s Adweek/VidIQ top 10 chart. Gillette’s minute-long "100 years of…

July 1, 2014, 1:21 PM EDT

Obama Will Nominate Former P&G CEO Bob McDonald as Secretary of Veterans Affairs Announcement expected today

President Obama has chosen former P&G CEO Bob McDonald as his new secretary of veterans affairs, according to White House officials cited by The Washington Post. The decision follows a report on…

June 30, 2014, 6:01 PM EDT

Adweek's Top 5 Commercials of the Week: June 20-27 Girls rule, and so do the Brits. Vote for your favorite spot

Like the spread of any good Fourth of July barbecue, this week's collection of best ads brings together a delicious mix of salty and sweet, with a side dish of…

June 27, 2014, 8:34 AM EDT

'Like a Girl' Is No Longer an Insult in Inspiring Ad From P&G's Always Experiment makes it an expression of strength

In a memorable scene from The Sandlot—which you must watch if you were somehow nowhere near VHS tapes and a VCR in the early '90s—baseball players hurl a slew of…

June 26, 2014, 12:53 PM EDT

Tide's Game of Thrones Social Play Shows It's Not Afraid of a Little Blood Infographic is just the latest example

The creatives behind Tide's recent social media endeavors seem to be fans of Hershell Gordon Lewis, the horror movie industry's "Godfather of Gore" and a longtime direct marketing copywriter for…

June 20, 2014, 2:10 PM EDT

Horizon Media Can Now Buy Programmatic Ads Based on Engagement Forget CPMs, thanks to True[X] deal

Horizon Media is working with True[X] to programmatically buy ads for its clients where engagement metrics—such as video views, social media likes/shares, clicks, submitted survey forms, etc.—are the "currency," in…

June 12, 2014, 2:25 PM EDT

Social and Native Ads Are More Effective Than Email, Study Says Millward Brown finds surprising trends

Marketers say that social media ads and native promotions are better for brands than email, according to Millward Brown Digital's study for MediaBrix. When asked what ad types "meet their digital…

June 10, 2014, 12:06 PM EDT

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