Topic: Procter & Gamble

P&G's Marketing Chief Says It's Not Cutting Back on Facebook Ads, It's Targeting Better

Company can reach 70 to 80 million, according to CMO

During an Advertising Week session with execs from Facebook and General Motors, Procter & Gamble's marketing chief explained that his brand is not scaling back its advertising budget on Facebook,…

4 Ways Agencies Can Add Meaning to Corporate Social Responsibility Programs

Creating a culture of purpose

A large, cross-generational majority of consumers expect companies to display a level of corporate social responsibility. Last year, Havas Worldwide's Project: Superbrand report, which surveyed 10,131 people ages 18 and over…

Von Miller, Noted Chicken Farmer Who Also Plays Football, Is Your New Old Spice Guy

Broncos linebacker adds to his colorful repertoire

From raising chickens to tackling the world's biggest men to dancing for the nation, it seems there is nothing Von Miller can't do. And now, he's adding the revered title…

Nike's 'Unlimited' Series About Everyday Athletes Was the Most Remembered Olympic Ad

Google breaks down the top TV spots

To determine the most effective TV spots of the Olympics, Google tracked the top 12 brands with ads that aired during NBC's broadcasts by length and frequency, including Coca-Cola, Nike…

Clairol Brings Back the First Black Transgender Fashion Model in Its Lovely New Campaign

Tracey Norman kept her gender identity a secret

In December, New York magazine's fashion vertical, The Cut, ran a cover story about Tracey Africa Norman, the first black transgender model to work for magazines like Essence and brands like Clairol. The…

John Leguizamo's Branded Content Studio Specializes in the Hispanic Market

NGL creates digital videos for Ford, P&G

Specs Who (L. to r.) President Ben DeJesus, partner John Leguizamo, CEO David Chitel and COO Ben Leff What Branded content studio Where New York In response to the recent explosion in branded content…

How Innovation and Integration Continue to Shape the Future of Marketing

New brand-based Clio jury weighs more than 600 submissions

Bali, Indonesia—In its inaugural year at the Clio Awards and the first time brand executives have judged work as part of the overall awards program, the Innovation & Integrated jury…

Ad of the Day: Mr. Clean Is Freshened Up for Millennials With a Catchy Upgraded Jingle

P&G updates a song that's 'ownable and relatable'

Everybody's favorite bald, muscular clean-freak returns to TV commercials today with a revamped jingle from Leo Burnett Canada that's so kitschy-catchy, no amount of scrubbing will wash it out of…

5 U.S. Olympians You Should Follow on Social Media During the Summer Games

Athletes set their sights on gold for fans and brands

Olympic athletes competing this summer in Rio will have plenty of opportunities to go for gold, both on the field and online. Social media will play an even bigger role…

Why Big Brands Are Suddenly Getting Cozy With Reddit

New ad-targeting tech and custom content are a draw

Just six months ago, Reddit—whose famous slogan is "The front page of the internet"—was a dangerous place for marketers because of its reputation as a pool of trolling and harassment. Now,…