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Topic: Procter & Gamble

When It Comes to Naming Your Startup, Simple Is Better

Doostang? Thoof? Tech companies move from bizarre to brand-friendly

Ever hear of Doostang? Probably not. The careers site, born during the Web 2.0 era, ended up as a poster child for oddly named digital companies. Its Wiki page reveals…

Benjamin Karsch Leads Revlon's New Mission 'to Inspire Love'

But how is he going to sell lipstick?

Benjamin Karsch is no stranger to larger-than-life CMO jobs. Procter & Gamble, Kraft, Johnson & Johnson, Cigna—Karsch has run the marketing for all of them. But Karsch (whom everyone calls…

Janelle Monáe Is Building a Music Empire That Will Spark 'a Revolution in Your Head'

Her Wondaland label spotlights and empowers emerging artists

Janelle Monáe wants the world to know that Wondaland Records, the singer-songwriter-producer's new venture with Sony Music Entertainment's Epic Records, is not merely a record label—it's a movement. Wondaland is "a…

This Mobile App Firm Gives Startups Office Space (and Free Ice Cream)

Counts P&G and Barneys as clients

Specs Who Founder Rameet Chawla (l.) and director and chief strategist Ryan Matzner What Mobile app development firm Where New York Since opening its doors in 2010, Fueled has tasked its "product whizzes and…

Always Unveils 'Like a Girl' Sequel Showing Girls Redefining the Phrase for Real

Scenes of strength, skill and confidence

The original Always "Like a Girl" commercial—which broke last summer and got 56 million views on YouTube before getting a plum Super Bowl ad slot last month—was primarily a challenge.…

Hugely Popular 'Like a Girl' Campaign From Always Will Return as a Super Bowl Ad

P&G brand says video has a lasting impact on girls and boys alike

With more than 80 million views worldwide, the "Like a Girl" video from Always has become an anthem for the empowerment of young women since debuting in June 2014. Now the…

Chances Are, the Clothes You're Wearing Right Now Have Been Washed in Tide

How the detergent has reigned for 68 years

Assuming you're not naked as you read this, there's a 40 percent chance that whatever you're wearing has been washed in the last week, and a 38 percent chance that…

After NFL Controversies, Expect a Kinder, Gentler Set of Super Bowl Ads

78% of U.S. sees chance for 'positive social messages'

Despite some saber rattling, not one of the NFL’s 30-plus corporate sponsors, including Procter & Gamble and General Motors, has yanked its deal over the domestic violence scandals swirling around…

The Adweek 50: Meet the Real Movers and Shakers Behind the World's Top Brands

2014's most influential buyers, sellers and marketers

We all hear the rumblings of the beginning of the decline of Facebook: It's getting too old, people aren't using it as much. But one look at the social giant's…

And the iPhone #Beardgate Twitter Ad Winner Is...Gillette, of Course

It's no KitKat so far, though

Two weeks ago, KitKat had one of the more successful real-time marketing tweets in memory while jumping on the iPhone 6 #Bendgate episode. And by participating in the chatter around…

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