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Topic: Procter & Gamble

Manscaping Spot Kickstarts Gillette's YouTube Views New razor leads to video fanfare

Gillette is quickly racking up video views after enlisting YouTube to promote its first foray into body razors, according to this week’s Adweek/VidIQ top 10 chart. Gillette’s minute-long "100 years of…

July 1, 2014, 1:21 PM EDT

Obama Will Nominate Former P&G CEO Bob McDonald as Secretary of Veterans Affairs Announcement expected today

President Obama has chosen former P&G CEO Bob McDonald as his new secretary of veterans affairs, according to White House officials cited by The Washington Post. The decision follows a report on…

June 30, 2014, 6:01 PM EDT

Adweek's Top 5 Commercials of the Week: June 20-27 Girls rule, and so do the Brits. Vote for your favorite spot

Like the spread of any good Fourth of July barbecue, this week's collection of best ads brings together a delicious mix of salty and sweet, with a side dish of…

June 27, 2014, 8:34 AM EDT

'Like a Girl' Is No Longer an Insult in Inspiring Ad From P&G's Always Experiment makes it an expression of strength

In a memorable scene from The Sandlot—which you must watch if you were somehow nowhere near VHS tapes and a VCR in the early '90s—baseball players hurl a slew of…

June 26, 2014, 12:53 PM EDT

Tide's Game of Thrones Social Play Shows It's Not Afraid of a Little Blood Infographic is just the latest example

The creatives behind Tide's recent social media endeavors seem to be fans of Hershell Gordon Lewis, the horror movie industry's "Godfather of Gore" and a longtime direct marketing copywriter for…

June 20, 2014, 2:10 PM EDT

Horizon Media Can Now Buy Programmatic Ads Based on Engagement Forget CPMs, thanks to True[X] deal

Horizon Media is working with True[X] to programmatically buy ads for its clients where engagement metrics—such as video views, social media likes/shares, clicks, submitted survey forms, etc.—are the "currency," in…

June 12, 2014, 2:25 PM EDT

Social and Native Ads Are More Effective Than Email, Study Says Millward Brown finds surprising trends

Marketers say that social media ads and native promotions are better for brands than email, according to Millward Brown Digital's study for MediaBrix. When asked what ad types "meet their digital…

June 10, 2014, 12:06 PM EDT

Ad of the Day: Downy Wants You to Hug More (and It Helps If You Smell Nice) New video celebrates embracing

Downy, the Procter & Gamble fabric softener, wants to give you a hug. It wants to give everyone a hug. It wants everyone to give everyone else a hug. So, stop…

June 6, 2014, 12:19 PM EDT

Ogilvy's 'Sketches' for Dove Takes Grand Effie Popular campaign continues to rack up awards

The applause for Dove’s “Sketches” campaign from Ogilvy & Mather continued tonight, with the brand and agency claiming the top prize at the Effie Awards in New York. A jury of…

June 5, 2014, 10:30 PM EDT

4 Shops Vie for P&G's Duracell Account Brand spent $50 million in media last year

Classically, Procter & Gamble is only looking at roster shops to find a new agency for its Duracell brand in the U.S. Sources identified the agencies as Anomaly, mcgarrybowen, Saatchi &…

June 3, 2014, 4:31 PM EDT

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