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Topic: Procter & Gamble

Hugely Popular 'Like a Girl' Campaign From Always Will Return as a Super Bowl Ad P&G brand says video has a lasting impact on girls and boys alike

With more than 80 million views worldwide, the "Like a Girl" video from Always has become an anthem for the empowerment of young women since debuting in June 2014. Now the…

January 29, 2015, 9:08 AM EST

Chances Are, the Clothes You're Wearing Right Now Have Been Washed in Tide How the detergent has reigned for 68 years

Assuming you're not naked as you read this, there's a 40 percent chance that whatever you're wearing has been washed in the last week, and a 38 percent chance that…

December 1, 2014, 12:02 AM EST

After NFL Controversies, Expect a Kinder, Gentler Set of Super Bowl Ads 78% of U.S. sees chance for 'positive social messages'

Despite some saber rattling, not one of the NFL’s 30-plus corporate sponsors, including Procter & Gamble and General Motors, has yanked its deal over the domestic violence scandals swirling around…

November 17, 2014, 9:21 AM EST

The Adweek 50: Meet the Real Movers and Shakers Behind the World's Top Brands 2014's most influential buyers, sellers and marketers

We all hear the rumblings of the beginning of the decline of Facebook: It's getting too old, people aren't using it as much. But one look at the social giant's…

October 20, 2014, 12:01 AM EDT

And the iPhone #Beardgate Twitter Ad Winner Is...Gillette, of Course It's no KitKat so far, though

Two weeks ago, KitKat had one of the more successful real-time marketing tweets in memory while jumping on the iPhone 6 #Bendgate episode. And by participating in the chatter around…

October 7, 2014, 6:14 PM EDT

Publicis Groupe Buys Social Media Shop in Italy Makes Ambito5 part of Saatchi's operation there

Publicis Groupe today acquired Ambito5, a leading social media agency in Italy. The shop, which has 45 employees and works on brands such as Barilla, Swatch and L'Oréal, will be integrated…

September 30, 2014, 11:10 AM EDT

Nike Cuts Adrian Peterson as Brands Continue to Condemn NFL Marketers have reached a tipping point

Nike will no longer sponsor National Football League star Adrian Peterson, who was re-suspended by the Minnesota Vikings this morning stemming from allegations of abusing his 4-year-old son. "Nike in no…

September 17, 2014, 12:48 PM EDT

Ad Spending Growth Declined in the Second Quarter P&G is among the marketers spending significantly less, Kantar Media reports

Ad spending growth in the U.S. slowed significantly in the second quarter, according to a report from Kantar Media. According to the report, ad spending for the quarter increased by just…

September 16, 2014, 2:45 PM EDT

Could P&G Sell Off Iconic Ivory Brand? Sales have slid, no projected growth

Since Procter & Gamble’s Aug. 1 announcement that it intends to shutter or sell off as many as 100 brands, investors, advertising firms and retailers have speculated over which products…

August 18, 2014, 2:18 PM EDT

Documentary Filmmaker Rory Kennedy Is Making Ads Now Storytelling in a new creative medium

Specs New gig: Commercial director, Nonfiction Unlimited Continuing Gig: Documentary filmmaker Age: 45 Why the interest in commercial production? I’ve been doing documentaries for about 25 years and want to continue to do that, but I love…

August 10, 2014, 10:44 PM EDT

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