Topic: presidential campaign

How Clinton and Trump Can Capitalize on Knowing Their Followers' Favorite Brands

One aligns with Beyoncé, the other with Kanye

With the presidential conventions upon us, the campaigns are focusing on the big race and how best to position their candidates to win. They are pondering clothes, hair, geography, colors,…

Why Presidential Hopefuls Are Relying on Endorsements From Social Celebrities

Lena Dunham, Phil Robertson and others are picking sides

In the 2012 presidential campaigns, social media was all about YouTube, Facebook and Twitter and about the candidates having their digital playbooks together—that is, being organized enough to regularly push…

What 5 Digital Video Players Are Planning for Their NewFronts Presentations in May

Business projected to approach $10 billion

Once anything but slick, digital video has emerged as a true rival to linear television and is the first choice for millions of consumers. That phenomenal growth has advertisers as…

Top 10 Commercials of the Week: Aug. 10-17

These spots charmed, thrilled and made you think

This week, sports tickets grew on trees, Olympian Usain Bolt stormed the streets, and Google found a detour around a traffic jam on the Internet super-highway.  Many of the hundreds of…

Analysis: Presidential Campaigns in Need of a Brand-Aid

Both Obama, Romney must shift campaigns into high gear

Neither presidential candidate is doing a great job in building the kind of brand that will motivate voters on Election Day. Take a look at any of the nation's major…