Topic: Poverty

How Do You Break Through Apathy? One Agency Tries for Rage

Stunt tricks Londoners into rallying for the poor

Pleas to help the poor are usually ignored. So what if you turned things around and started advocating against the poor? Would anyone come to their defense? Publicis London put that…

Oxfam's holiday PSA asks you to give a sh*t

This bleep-happy PSA (done by 15 Ideas in Chicago) for Oxfam America's Unwrapped gift-giving program plays like a South Park gag before revealing that the "Give a sh*t" line is…

U.S. Marine makes intense anti-poverty plea

This nearly five-minute clip by newly formed humanitarian group Nuru International might be the most compelling PSA you'll see this year. It fuses animation and news footage with a story…