Topic: PM Digital

Could Target's Move Away From Gender-Based Signs Kick-Start a Trend?

Yes, but not the one you think

Late last week Target announced it will phase out some gender-based signs in its stores, specifically in the toy and bedding aisles. Giving shoppers a more gender-neutral experience seems to be…

Taco Bell Is Offering Booze With That Chalupa. Should Other Chains Follow Suit?

A way to compete with fast-casual restaurants

In an attention-grabbing move, Taco Bell announced earlier this week that one of the chain's Chicago locations would be serving alcohol. Yes, some Taco Bell consumers will finally have a cold beer…

Agencies Dissect Foursquare's Makeover

A new logo, redesigned app, but what does it all mean?

Foursquare yesterday unveiled a fresh "F-pin" logo and ultimately a new brand strategy, as it plans to release a starkly different version of its app in three weeks. Adweek asked…