Topic: Playstation

The Terrifying Slowdown for New Creative Business

First quarter unusually sluggish

The quiet is deafening. Where are the creative new-business opportunities out there? While media reviews continue apace, significant creative-only reviews have been relatively scarce this year in what agency leaders and…

Exposure Creates Lifestyle Campaigns for Young Consumers

Features clients' product in 'showroom'

Specs Who Creative director, partner Tom Phillips; public relations director Matt Arrowsmith; fashion and lifestyle director Sarah Bronilla; creative services director Carrie Roberts What PR and creative agency Where New York “showroom” Launched in…

YouTube's 10 Most-Watched Ads in February

Oreo, Chevy and Pepsi all double up, while PlayStation outlasts a trio of strong Super Bowl spots

February is traditionally the month when the vast majority of marketers stand down and let the Super Bowl advertisers battle it out for dominance in YouTube views. But this year,…

Syfy Bets $105m on a TV Series and Video Game [Updated]

Takes big swing on apocalyptic space Western

At the risk of stating the obvious, $105 million is a lot of money. That’s about what Comcast and NBCUniversal have shelled out on the new Syfy series and video…

10 Trailers Sony Hopes Will Make You Ravenous for a PlayStation 4

Glimpse of new games includes plenty of eye candy

Christmas may be 10 months away, but Sony knows it’s never too early to start building buzz for its long-awaited holiday release, the PlayStation 4. Beating rival Microsoft in the…

Sizing Up the CES Crapshoot

Despite charges that its influence has waned, the Vegas extravaganza remains a techie mecca

The holidays are over. Time to go on that diet and hit the gym. Or you could destroy all those New Year’s resolutions in a flash by attending the annual…

Top 10 Commercials of the Week: Nov. 9-16

Fenton's return in HD, Red Bull's giant Rube Goldberg machine, and Rhett & Link's dreamy masterpiece

This week, Apple showed us why bigger isn't always better, the Overly Attached Girlfriend made an overly creepy comeback, and Little Caesars discovered something quite unusual in the night sky. Many…

Knifing People on Trains Is a Great Idea, Says PlayStation Ad

Just make sure it's in Assassin's Creed

Here's a successfully creepy spot from Deutsch LA for Assassin's Creed III on PlayStation's Vita handheld. Because when you're bored and disgruntled from your commute, what you really want to…

Top 10 Commercials of the Week: Oct. 19-26

Will Ferrell, George Clooney, PlayStation's all-stars, and Kmart's scary-good Halloween spot

This week, one lucky lady got George Clooney and buried treasure, Will Ferrell headed to Sweden to sell some Old Milwaukee (which isn't even sold there!), and train passengers got…