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Topic: Playstation

Samsung Steals the Show With Demo of New Galaxy S5 Brand has 2 of the best YouTube brand videos this week

Samsung's new Galaxy S5 smartphone is off and running, with a basic demo spot showcasing the phone's features easily the most-viewed brand video on YouTube this week. With a whopping 10.6…

March 12, 2014, 2:17 PM EDT

Meet 12 of the Biggest Young Stars on YouTube The sensations behind AwesomenessTV's 65 million monthly visitors

In a way, it all started with Fred Figglehorn, a chipmunk-voiced, fictional 6-year-old with a dysfunctional family, manic energy and anger issues who proved to be catnip to young viewers…

March 9, 2014, 8:57 PM EDT

App Lets Fans Play New Call of Duty Game With Their Sports Heroes New spot for a new kind of multiplayer experience

Most gamers would say nothing beats the multiplayer experience—especially for a first-person shooter saga like Call of Duty, which just released its tenth installment, Ghosts, to millions of devoted fans. Some…

November 25, 2013, 1:53 PM EST

Sony and Facebook Are Making PlayStation More Social Hours after PS4's debut

Sony's PlayStation 4 became available at midnight. One thing PS4 shoppers will likely notice right away is that the tech giant has partnered with Facebook to allow gamers to log into…

November 15, 2013, 1:20 PM EST

Sadvertising With Lauren Reeves [Video] Adweek's Mad Woman wipes her eyes at the latest batch of sad ads

Hi, it's me Lauren. Do you guys love being sad? Me too! I'm really getting into this little thing I like to call "Sadvertising." There's nothing better than a sad commercial…

October 24, 2013, 1:46 PM EDT

Netflix Gets Massive Sub Bump in Q3 Strong stock price, high revenue boost solid earnings report

Netflix saw a major increase in subscribers in Q3, bringing in another 1.29 million domestic subs during the quarter (up a whopping 11 percent) and 1.44 million in foreign markets.…

October 22, 2013, 8:55 AM EDT

Ad Agencies Flock to MIPCOM in Search of Branded Content The face of the global programming bazaar keeps changing

Jeffrey Schlesinger, president of Warner Bros. Worldwide Television, first noticed the changing vibe at MIPCOM a few years back. The global programming bazaar held every fall in Cannes, France, had…

September 29, 2013, 10:20 PM EDT

Twitch Announces PS4 Presence One-button broadcasting comes to both major platforms

Now you can easily share clips of yourself playing video games with all of your PlayStation friends. Gaming community platform Twitch has been growing by leaps and bounds; today, it cemented a…

August 20, 2013, 5:27 PM EDT

Twitter Promoted Trends Typically Cost Less in Latin America $200K price tag not usually applied, per IMS

Global brand marketers that want to zero in on what they can get out of Promoted Trends—which cost around $200,000 a day in the United States—might want to run a…

August 13, 2013, 11:07 AM EDT

Ad of the Day: See a Live Actor Morph Into a CGI Hero in This Gaming Spot 180 pitches The Last of Us

It's a more-than-familiar narrative: At the end of the world, you'll do horrible things to survive. But this new spot from 180 Amsterdam, for the post-apocalyptic PlayStation 3 game The…

July 23, 2013, 12:58 PM EDT

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