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Topic: Pinfluencer

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Piqora Debuts Analytics for Instagram and Tumblr AMC, Crate & Barrel among earlier testers

Piqora, formerly known as Pinfluencer, is expanding its social media analytics service beyond Pinterest to include Instagram and Tumblr. AMC and Crate & Barrel are brands that have been beta-testing…

July 23, 2013, 1:00 AM EDT

Pinterest Marketing Firm Pinfluencer Rebrands as Piqora Rolls out social merchandising product

In November Pinterest announced that it didn’t want companies incorporating its name or even the word “pin” into their identities. Around that time Sharad Verma, CEO of Pinterest marketing firm…

March 19, 2013, 5:00 AM EDT

Pinterest, Twitter Step Up Their Analytics Games Both moves help third-party marketing developers

Social data can be as messy as a two-year-old. And most marketers are like new parents, still coming to grips with how to deal with social data and more importantly,…

March 13, 2013, 4:44 PM EDT

Pongr Picks Up Israeli Startup Sightec Acquisition allows image-recognition company to zero-in on brand images in UCG photos

As more of the Internet’s real estate becomes populated with pictures, companies are racing to develop computer vision technology that can pick out objects in an image and convert them…

February 25, 2013, 8:00 AM EST

Pinfluencer Adds Image Recognition Tech to Pinterest Analytics Platform Firm eventually plans to add SKU-level matching

Pinterest attribution can be complicated for marketers. The main issue is that someone could pin a product image from one page on a brand’s site, but that page could feature…

January 29, 2013, 5:01 AM EST

Pinfluencer Brings Pinterest Contests to Brands' Sites, Facebook Pages Gilt, eBay, Sephora have signed on at launch

Many social marketers cut their teeth running contests and sweepstakes on Facebook, and social marketing software companies like Wildfire built their businesses helping brands manage those campaigns. Now, Pinfluencer wants to…

October 18, 2012, 7:00 AM EDT

Turning Pins Into Purchase on Pinterest A new crop of companies isn’t waiting for the site to decide how to help brands use its data

The Pinterest hysteria from the early months of 2012 may have abated, but marketers’ interest in the social scrapbooking site is only accelerating. However, just what to do with Pinterest…

September 4, 2012, 12:00 AM EDT

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