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Topic: Peter McGuinness

Chobani Builds on Its Recent Success by Hiring Its First Chief Creative Officer

Leland Maschmeyer steps into new role

Greek yogurt brand Chobani announced today that Leland Maschmeyer will be the brand's first chief creative officer, effective Aug. 1. He will report to the brand's chief marketing and brand…

Chobani Is Promoting Its New Yogurt Dips With an NYC Townhouse Adorned With Vegetables

Consumers can win a chance to stay there

If you've ever wanted to stay in a lavish, vegetable-themed New York City townhouse, Chobani just made that possible. To promote the launch of its new yogurt dips, which the…

Chobani Extends Its 'Flip' Campaign After Sales Increase by 300%

Opperman Weiss creates new spot

Earlier this summer, Opperman Weiss created a campaign to boost awareness of the Chobani Flip, which the brand has positioned as its afternoon snack yogurt with flavors like peanut butter…

Why Licensed Music Matters to Brands Like Hyundai and Chobani

Listen for Bruno Mars, Bob Marley and Joan Jett

Even though classic rockers like Led Zeppelin and Bob Dylan have finally warmed to licensing their songs to brands, marketing chiefs remain picky about when and how to use music…

Colleagues Recall Marcio Moreira's Joy of Life

Former McCann Worldgroup chairman dies at 66

Former colleagues of longtime McCann Erickson leader Marcio Moreira remembered him today as a loyal and sensitive creative force who brought an international joie de vivre to the U.S.-based global…

Droga5 Grows Its Chobani Business

Shop adds social, digital responsibilities

Chobani has expanded its relationship with Droga5 to include social and digital responsibilities, three months after the agency assumed a lead creative role. The Greek yogurt marketer said that while Droga5…

How to Get Americans to Think of Yogurt Beyond Breakfast

A chat with Chobani’s chief marketing and brand officer

Specs Who Peter McGuinness Age 43 New gig Chief marketing and brand officer, Chobani Old gig President, chief executive officer, DDB, Chicago You spent 22 years working for agencies. Why did you move to the…

Droga5 Outstrips Martin to Win Chobani

BBH, Wieden also pitched the creative business

Droga5's Chobani win was hard fought, given the caliber of the agencies that the yogurt company considered. The runner-up was The Martin Agency and Bartle Bogle Hegarty and Wieden + Kennedy…

Chobani Narrows Agency Search List

It's down to Droga5 and Martin

Chobani has cut its list of creative agency contenders to Droga5 and The Martin Agency and scheduled final presentations for next week. Wieden+Kennedy and BBH had also been participating in…

Ewan Paterson Leaves DDB Chicago After 3 Years

Office recently got a new CEO

Just weeks after DDB named a new CEO for its Chicago office, the office's creative chief has decided to leave. Ewan Paterson, who has been chief creative officer for Chicago since…

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