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Topic: Peter McGuinness

Why Licensed Music Matters to Brands Like Hyundai and Chobani

Listen for Bruno Mars, Bob Marley and Joan Jett

Even though classic rockers like Led Zeppelin and Bob Dylan have finally warmed to licensing their songs to brands, marketing chiefs remain picky about when and how to use music…

Colleagues Recall Marcio Moreira's Joy of Life

Former McCann Worldgroup chairman dies at 66

Former colleagues of longtime McCann Erickson leader Marcio Moreira remembered him today as a loyal and sensitive creative force who brought an international joie de vivre to the U.S.-based global…

Droga5 Grows Its Chobani Business

Shop adds social, digital responsibilities

Chobani has expanded its relationship with Droga5 to include social and digital responsibilities, three months after the agency assumed a lead creative role. The Greek yogurt marketer said that while Droga5…

How to Get Americans to Think of Yogurt Beyond Breakfast

A chat with Chobani’s chief marketing and brand officer

Specs Who Peter McGuinness Age 43 New gig Chief marketing and brand officer, Chobani Old gig President, chief executive officer, DDB, Chicago You spent 22 years working for agencies. Why did you move to the…

Droga5 Outstrips Martin to Win Chobani

BBH, Wieden also pitched the creative business

Droga5's Chobani win was hard fought, given the caliber of the agencies that the yogurt company considered. The runner-up was The Martin Agency and Bartle Bogle Hegarty and Wieden + Kennedy…

Chobani Narrows Agency Search List

It's down to Droga5 and Martin

Chobani has cut its list of creative agency contenders to Droga5 and The Martin Agency and scheduled final presentations for next week. Wieden+Kennedy and BBH had also been participating in…

Ewan Paterson Leaves DDB Chicago After 3 Years

Office recently got a new CEO

Just weeks after DDB named a new CEO for its Chicago office, the office's creative chief has decided to leave. Ewan Paterson, who has been chief creative officer for Chicago since…

Chobani Narrows Agency Review

Four finalists make the cut

Chobani has cut participants in its agency review to four finalists: Wieden+Kennedy, Droga5, The Martin Agency and Bartle Bogle Hegarty. The finalists will be briefed this week at the Greek yogurt…

Chobani Narrows List of Contenders

Wieden + Kennedy, Goodby, Droga5, others pursue the brand

Next week more than a half-dozen agencies meet with Chobani execs in credentials and chemistry meetings and even Brad Charron, the svp, marketing who kicked off the company’s creative review,…

McGuinness Leaves DDB Chicago for Chobani

Agency names Paul Gunning as new chief

The Chicago office of DDB is losing its president and CEO but filling the role with a familiar face. Peter McGuinness, head of the office since 2011, is moving back to…

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