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Topic: Peter McGuinness

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Colleagues Recall Marcio Moreira's Joy of Life Former McCann Worldgroup chairman dies at 66

Former colleagues of longtime McCann Erickson leader Marcio Moreira remembered him today as a loyal and sensitive creative force who brought an international joie de vivre to the U.S.-based global…

June 20, 2014, 2:21 PM EDT

Droga5 Grows Its Chobani Business Shop adds social, digital responsibilities

Chobani has expanded its relationship with Droga5 to include social and digital responsibilities, three months after the agency assumed a lead creative role. The Greek yogurt marketer said that while Droga5…

December 16, 2013, 12:56 PM EST

How to Get Americans to Think of Yogurt Beyond Breakfast A chat with Chobani’s chief marketing and brand officer

Specs Who Peter McGuinness Age 43 New gig Chief marketing and brand officer, Chobani Old gig President, chief executive officer, DDB, Chicago You spent 22 years working for agencies. Why did you move to the…

November 3, 2013, 9:55 PM EST

Droga5 Outstrips Martin to Win Chobani BBH, Wieden also pitched the creative business

Droga5's Chobani win was hard fought, given the caliber of the agencies that the yogurt company considered. The runner-up was The Martin Agency and Bartle Bogle Hegarty and Wieden + Kennedy…

September 12, 2013, 11:11 AM EDT

Chobani Narrows Agency Search List It's down to Droga5 and Martin

Chobani has cut its list of creative agency contenders to Droga5 and The Martin Agency and scheduled final presentations for next week. Wieden+Kennedy and BBH had also been participating in…

August 27, 2013, 10:21 AM EDT

Ewan Paterson Leaves DDB Chicago After 3 Years Office recently got a new CEO

Just weeks after DDB named a new CEO for its Chicago office, the office's creative chief has decided to leave. Ewan Paterson, who has been chief creative officer for Chicago since…

August 13, 2013, 1:51 PM EDT

Chobani Narrows Agency Review Four finalists make the cut

Chobani has cut participants in its agency review to four finalists: Wieden+Kennedy, Droga5, The Martin Agency and Bartle Bogle Hegarty. The finalists will be briefed this week at the Greek yogurt…

July 29, 2013, 2:44 PM EDT

Chobani Narrows List of Contenders Wieden + Kennedy, Goodby, Droga5, others pursue the brand

Next week more than a half-dozen agencies meet with Chobani execs in credentials and chemistry meetings and even Brad Charron, the svp, marketing who kicked off the company’s creative review,…

July 17, 2013, 2:47 PM EDT

McGuinness Leaves DDB Chicago for Chobani Agency names Paul Gunning as new chief

The Chicago office of DDB is losing its president and CEO but filling the role with a familiar face. Peter McGuinness, head of the office since 2011, is moving back to…

July 11, 2013, 12:53 PM EDT

Updated: DDB Chicago Expands Duties on Mars, Safeway Adds 3 Musketeers, Safeway digital assignments

Mars and Safeway have expanded their relationships with DDB's Chicago office. Mars has shifted creative responsibilities for its 3 Musketeers candy bar to the Omnicom Group agency, Mars confirmed. The shop…

March 4, 2013, 4:54 PM EST

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