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Topic: Personal Care

Old Spice guy pairs up with Komodo dragon

Isaiah Mustafa returns in this new clip to plug Old Spice's Komodo body wash. Based on the beast's actual behavior and dietary habits, here's what would happen if a Komodo…

February 18, 2011, 9:09 AM EST

Old Spice guy takes you on a scent vacation

Well, here it is—Old Spice's new Isaiah Mustafa spot, which 16-year-old "superfan" Chris Gatewood enjoyed all by himself for the past 24 hours before posting it to his Web site…

February 4, 2011, 4:28 PM EST

16-year-old superfan gets new Old Spice ad

Old Spice has set its "Superfan" plan in motion, officially handing its latest commercial to a single fan—a 16-year-old named Chris Gatewood—to do whatever he wants with before Monday, when…

February 4, 2011, 10:06 AM EST

Angels fall from sky for a whiff of Axe spray

Lynx (aka Axe in the U.S.) is making some big assumptions in this new U.K. spot for Excite body spray from BBH London. First, that it's the product's scent that…

February 2, 2011, 10:12 AM EST

Poll: Has the Old Spice guy run his course?

Does the Old Spice guy still smell fresh, or has he passed his sell-by date? My colleagues Rebecca and Ellie are excited for Isaiah Mustafa's return. Still, I can't help…

January 27, 2011, 10:39 AM EST

Old Spice guy returns to say he is returning

Isaiah Mustafa, the only Old Spice guy who doesn't need an epic mount in the form of a raven or tiger, has returned in order to announce that he's returning.…

January 26, 2011, 1:07 PM EST

Bear Grylls tests Degree with meat ponchos

In this new Degree Adrenaline deodorant spot, Bear Grylls, professional badass and the star of Man vs. Wild, conducts the first meat-poncho product test by outfitting three average guys in…

January 25, 2011, 4:11 PM EST

WikiLeaks good for menstrual-pad business

A few advertisers have tried to jump on the back of the WikiLeaks story, unpleasant as it may be. Perhaps the simplest tie-in has been this billboard in Pakistan for…

December 16, 2010, 9:38 AM EST

Guys, don't dry your face with your testicles

Here's the most bizarre and disgusting bath-towel ad you will ever see. It's for the True Clean Towel, a real product that features the outline of a body printed on…

November 18, 2010, 4:01 PM EST

Brut bitch-slaps Old Spice with online game

Old Spice's rivals continue to vent their frustration over the brand's pop-culture-sensation Isaiah Mustafa campaign. First, Axe Canada positioned itself as the deodorant "for men who'd rather be with a…

November 5, 2010, 9:37 AM EDT

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