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Topic: Percolate

Pinterest Opens Up to Brands With New Ways to Plan Posts and Buy Ads

New programs make promoting pins easier

Pinterest is making advertising more accessible with new software for ad-tech companies and their brands. Today, the social bulletin-board site revealed that it built its first ads API for tech…

Bitly Announces Certified Partners

Moving past link shortening to online analytics

Bitly doesn't just want to be the site that crops your URLs—it wants to be your one-stop portal for digital data, too. The online company announced today it is rolling out…

LinkedIn Opens Ad Platform

Launches API for new marketing partners

LinkedIn is opening its ad business with two new offerings. One plugs advertising partners directly into the platform so they can sell ads in users' feeds, and the other helps…

Brands Sitting on Secret Army of Marketers

LinkedIn's new content score shows workers are key to success

Every brand and organization is sitting on a secret social media weapon—employees. New ad technology and software helps plug these workers into marketing strategies, according to ad industry experts. Companies from…

Helping Brands Manage Social in a New Way

‘It’s boom times for data and marketing’

Social media marketing is part science—and if there is a secret formula to creating content, then surely marketers equipped with the latest data tools will find it. Companies like Percolate, fresh…

Percolate Raises $24 Million From Investors, Including WPP

Boosts content marketing plans

Percolate, a social media management firm for brands to track online conversations, announced a $24 million fundraising round today. The New York firm helps brands and agencies develop content marketing strategies…

Social Media Reach Helps, but Quality Counts More

Quantity is not enough for 4A's panelists

Quality trumps quantity. That was the key take-away from a discussion about social media today at the 4A's Transformation conference in New Orleans. In other words, it's great for a brand…

Percolate Raises $9 Million in Series A Funding

The round is just another sign that the market for social is booming

In yet another sign that social expertise is currently in high demand, the New York-based social media software company Percolate today announced its $9 million series A funding round. Percolate has…

Oh, the Humanity! When Brands Become Publishers

Social publishers urge brands to be 'more human'

The banner ad appears to be on life support. Or at least that is what social publishers are trying to convince audiences and advertisers at every available opportunity. Nick Denton…

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