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Topic: Percolate

Brands Sitting on Secret Army of Marketers LinkedIn's new content score shows workers are key to success

Every brand and organization is sitting on a secret social media weapon—employees. New ad technology and software helps plug these workers into marketing strategies, according to ad industry experts. Companies from…

March 28, 2014, 12:36 PM EDT

Helping Brands Manage Social in a New Way ‘It’s boom times for data and marketing’

Social media marketing is part science—and if there is a secret formula to creating content, then surely marketers equipped with the latest data tools will find it. Companies like Percolate, fresh…

March 25, 2014, 6:32 AM EDT

Percolate Raises $24 Million From Investors, Including WPP Boosts content marketing plans

Percolate, a social media management firm for brands to track online conversations, announced a $24 million fundraising round today. The New York firm helps brands and agencies develop content marketing strategies…

March 18, 2014, 2:08 PM EDT

Social Media Reach Helps, but Quality Counts More Quantity is not enough for 4A's panelists

Quality trumps quantity. That was the key take-away from a discussion about social media today at the 4A's Transformation conference in New Orleans. In other words, it's great for a brand…

March 13, 2013, 4:20 PM EDT

Percolate Raises $9 Million in Series A Funding The round is just another sign that the market for social is booming

In yet another sign that social expertise is currently in high demand, the New York-based social media software company Percolate today announced its $9 million series A funding round. Percolate has…

November 14, 2012, 11:51 AM EST

Oh, the Humanity! When Brands Become Publishers Social publishers urge brands to be 'more human'

The banner ad appears to be on life support. Or at least that is what social publishers are trying to convince audiences and advertisers at every available opportunity. Nick Denton…

May 15, 2012, 9:05 PM EDT

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