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Topic: Pbs

The Best-Loved Brands in the LGBT Community

Is supporting gay rights good for business?

Many major brands have been vocal on both sides of the gay rights issue. It’s not advertising—and for that reason, it may be the best kind of marketing. YouGov BrandIndex found…

5 Tech Brands that Made Noise at NewFronts This Week

Vevo, Maker Studios roll out programs

The third annual Digital Content NewFronts gala has come to a close, and the show that opened April 28 was a long and fairly dizzying affair. As Adweek noted on…

5 New Cable Series We Can’t Wait For

Ah, midseason, when we finally get the good stuff

It’s that time of year again: time to admit that newbie broadcast shows like Welcome to the Family and We Are Men really, really didn’t work, that Lucky 7 was…

WPP's m/SIX Enters the U.S. Market

Stopforth leads the charge in N.Y.

U.K. media agency m/Six, a joint venture of WPP's GroupM and creative shop CHI & Partners, which WPP owns 49 percent of, has entered the U.S. market. David Stopforth, a former…

NYC's PBS Station Dreams Up More Horrible, Fake Reality Shows You'd Probably Still Watch

This time with promos, not just posters

Thirteen, a PBS station in New York City, continues to insist that its programming is better than the dreck you find elsewhere on cable—by inventing more bogus ads for reality…

Netflix Buys Exclusive Rights to Bletchley Circle From PBS

Broadcaster on a roll with expanded agreements

Just days after PBS' announcement that it was expanding its agreement with Amazon to include exclusive rights to Downton Abbey (along with non-exclusive rights to other shows), Netflix bought an…

PBS Inks Pact for Future Seasons of Downton Abbey on Amazon

Digitally expanding public broadcaster also develops kids' app for Kindle

PBS and Amazon.com have signed a new multi-year deal for content including more NOVA, more Masterpiece and several Ken Burns documentaries (notably The Civil War). Kids shows like Arthur, Wild…

Ads for PBS Station Invent Ludicrous, Fake Reality Shows You'd Still Probably Watch

But there is an alternative

Excited about the reality show Knitting Wars? If sew, too bad—it's fake. It's one of five bogus lowbrow programs dreamed up by CHI & Partners in New York for a…

The One Product Martha Stewart Will Not Put Her Name On

Happy to be a global mother figure

The founder of Martha Stewart Living Omnimedia chats about her James Beard nominated PBS show Martha's Cooking School, her hipster following—and the one product she'll never put her name on. Macy’s and…

The Downton Abbey Digital Explosion

Influx of viewers to PBS.org turns Masterpiece into sponsorship gold

If there's one institution that has endured more twists of fortune than Downton Abbey and its stiff-lipped Crawley family, it's PBS's Masterpiece. As recently as 2011, the program was stuck…

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