Topic: Old Spice

Von Miller Shows Off His Many Quirky Talents in His Debut as the Old Spice Guy

Can he handle the heat? No sweat!

Denver Broncos linebacker and Super Bowl 50 MVP Von Miller has some big cleats to fill as the latest Old Spice guy, following popular pitchmen Isaiah Mustafa and Terry Crews…

Von Miller, Noted Chicken Farmer Who Also Plays Football, Is Your New Old Spice Guy

Broncos linebacker adds to his colorful repertoire

From raising chickens to tackling the world's biggest men to dancing for the nation, it seems there is nothing Von Miller can't do. And now, he's adding the revered title…

2 New Old Spice Guys Kick Off Hilariously Weird 'Smell 'Em Who's Boss' Campaign

Thomas Beaudoin and Alberto Cardenas join the W+K madness

After so many years of its signature quirky advertising, it's tempting to think of the Old Spice work as dated. But then "Rocket Car" plays for a full house at…

Old Spice Just Made Its Weirdest Commercial Yet, and That's Saying Something

Nick DenBoer jams two old spots into an insane remix

It's been more than six years since Old Spice advertising started getting very peculiar indeed, with help from Isaiah Mustafa and, particularly, Terry Crews. But Wieden + Kennedy Portland has…

How a Product Designer at Imgur Just Became the (Unofficial) New Old Spice Guy

Colin Hoell on the do's, don'ts and please don'ts of hair care

Isaiah Mustafa and Terry Crews have had a stranglehold on the title of Old Spice guy in recent years, even battling each other for it. But now, you should really…

Old Spice Is Opening Futuristic Twitter Accounts for Some of Its Fans' Future Selves

To answer the questions you have for them today

Wieden + Kennedy is doing a fun little real-time Twitter stunt for Old Spice today. It began with the brand asking a simple question: If you could ask your future self one…

Old Spice Has a New Spokesman, and He's Legendary in an Utterly Foolish Kind of Way

He's brave but stupid, just like you

Sweat. It's the reason men have never quite reached their full potential ... until now, Old Spice's latest campaign proclaims.  Its new line of body wash and antiperspirant comes with a…

Old Spice's Pitchman Battle Heats Up as Terry Mocks Isaiah's Signature Line

But Isaiah gets the last word in this round

Not many brands could pull off a campaign that escalates the weirdness in each new spot. But anything can happen in an Old Spice campaign, and transforming Terry Crews into…

Old Spice Creates a Loony Sci-Fi 'Choose Your Own Adventure' Game on Instagram

Hacking the photo network's tags, with a wink

Wieden + Kennedy has hacked the tagging function on Instagram to create an amusingly absurd "Choose Your Own Adventure" social game for Old Spice, filled with robots, retro monsters and…

Old Spice Will Drop a Man in the Woods and Let Twitch Viewers Control Him for 3 Days

Crowdsourced gaming from nongaming brand

Old Spice is tapping into the gamer community, which clearly overlaps with its own target, with an interesting campaign on Twitch—the live social video platform for gamers—in which viewers get…