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Topic: Ogilvy & Mather

McCann’s Gustavo Martinez Takes Global Role at JWT

Will succeed Bob Jeffrey as CEO in 2015

JWT has recruited McCann Worldgroup’s Gustavo Martinez to become global president and succeed Bob Jeffrey as CEO. Martinez, who was president of Europe and Asia at Worldgroup, will join JWT in…

America’s Largest Spectator Sport Is Finally Embracing Digital

Nascar’s new multifaceted social campaign

@JimmieJohnson thinks fans need to grow beards if he’s going to win the current Sprint Cup Chase. And as they tweet him pictures of themselves in fake beards, they often…

M&C Saatchi Makes a Change in Strategy

N.Y. shop recruits Graceann Bennett to lead strategic planning

Jeff Brooks enjoys project work but craves retainer relationships. To that end, Brooks, the CEO of M&C Saatchi, New York, is making a change in his leadership team. Sveta Doucet, who…

Mcgarrybowen Adds Chief of Staff

Daniel Korn hails from Ogilvy & Mather

Daniel Korn, the North American business development director at Ogilvy & Mather since 2010, is joining mcgarrybowen as chief of staff, a new position. Korn will be based in New York…

David&Goliath Hires Account Chief to Lead New Business

Takes a road frequently traveled

The road to agency new business chief is paved with former account leaders. The latest example is Kingsley Taylor. Taylor, the new director of new business at David&Goliath, was previously a…

Here's Who May Gain From Publicis-Omnicom Client Fallout

With wide agency rosters, big marketers have options

As questions about marketer conflicts hover over the Publicis Omnicom Group deal, creating the real prospect of client fallout, rival agencies already working for such marketers seem best positioned to…

Dobak Named New Ogilvy West Chief

Agency is strengthening U.S. network

Ogilvy & Mather North America chief John Seifert is continuing his efforts to broaden the network’s U.S. identity beyond its New York flagship. To that end, he’s named Michael Dobak…

Best of the 2013 Clio Awards

From fairy tales to folk songs, here are the highlights

The Clio Awards has named Google its 2013 Advertiser of the Year, Ogilvy & Mather its 2013 Agency Network of the Year and Marcel Worldwide in Paris its 2013 Agency…

McCann WG Wins Global Duties for Zurich Insurance

Publicis was incumbent

McCann Worldgroup prevailed in a holding company shoot-out for Zurich Insurance Group, beating contenders that included the incumbent Publicis Groupe and WPP Group. The Worldgroup pitch team represented parent Interpublic…

Clio Names Google 2013 Advertiser of the Year

Ogilvy & Mather wins Agency Network of the Year

The Clio Awards has named Google its 2013 Advertiser of the Year, Ogilvy & Mather its 2013 Agency Network of the Year and Marcel Worldwide in Paris its 2013 Agency…

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