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Topic: Ogilvy & Mather

McCann’s Gustavo Martinez Takes Global Role at JWT Will succeed Bob Jeffrey as CEO in 2015

JWT has recruited McCann Worldgroup’s Gustavo Martinez to become global president and succeed Bob Jeffrey as CEO. Martinez, who was president of Europe and Asia at Worldgroup, will join JWT in…

November 5, 2013, 6:13 PM EST

America’s Largest Spectator Sport Is Finally Embracing Digital Nascar’s new multifaceted social campaign

@JimmieJohnson thinks fans need to grow beards if he’s going to win the current Sprint Cup Chase. And as they tweet him pictures of themselves in fake beards, they often…

November 3, 2013, 9:56 PM EST

The Top 50 Execs Who Make the Wheels Turn Buyers, sellers, content makers and marketers

Behind every chairman or CEO, there’s at least one executive, often leading a team, who helps make the machinery of the organization hum. It’s been this way for decades, and…

October 28, 2013, 12:54 AM EDT

Tweeting Bra Lets the World Know Each Time It's Unclasped Cancer awareness stunt encourages self-exams

If tits could tweet, they'd probably have a lot to say; but since they can't, they'll have to settle for the next best thing: a tweeting bra. OgilvyOne Athens has…

October 25, 2013, 9:28 AM EDT

After Viral Success of Inequality Ads, Creators Say They Will Expand Campaign 'Auto-Complete Truth' sparks global debate

Late last week, a creative twist on print advertising became a global phenomenon, as the "Auto-Complete Truth" campaign for UN Women exploded across social media and generated worldwide discussion. AdFreak's writeup…

October 24, 2013, 1:08 PM EDT

M&C Saatchi Makes a Change in Strategy N.Y. shop recruits Graceann Bennett to lead strategic planning

Jeff Brooks enjoys project work but craves retainer relationships. To that end, Brooks, the CEO of M&C Saatchi, New York, is making a change in his leadership team. Sveta Doucet, who…

October 18, 2013, 12:58 PM EDT

Powerful Ads Use Real Google Searches to Show the Scope of Sexism Worldwide Simple visual for inequality

Here's a simple and powerful campaign idea from UN Women using real suggested search terms from Google's autocomplete feature. Campaign creator Christopher Hunt, head of art for Ogilvy & Mather…

October 18, 2013, 12:02 PM EDT

Mcgarrybowen Adds Chief of Staff Daniel Korn hails from Ogilvy & Mather

Daniel Korn, the North American business development director at Ogilvy & Mather since 2010, is joining mcgarrybowen as chief of staff, a new position. Korn will be based in New York…

September 6, 2013, 4:50 PM EDT

David&Goliath Hires Account Chief to Lead New Business Takes a road frequently traveled

The road to agency new business chief is paved with former account leaders. The latest example is Kingsley Taylor. Taylor, the new director of new business at David&Goliath, was previously a…

August 29, 2013, 1:21 PM EDT

Here's Who May Gain From Publicis-Omnicom Client Fallout With wide agency rosters, big marketers have options

As questions about marketer conflicts hover over the Publicis Omnicom Group deal, creating the real prospect of client fallout, rival agencies already working for such marketers seem best positioned to…

July 30, 2013, 4:40 PM EDT

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