Topic: Ogilvy & Mather
This Chinese New Year-themed spot, which fits bowls of rice into its story line, packs more punch than most of the bikini- and effects-driven Super Bowl commercials that have been…
Amid investor concerns that Cisco was losing its focus after making misguided acquisitions in the consumer market, the company launched a sweeping corporate reorganization last year that returned the firm…
Philips' decision to hire Ogilvy & Mather for its global creative business marks the end of DDB's long tenure on the brand. The creative selection comes a month after Philips completed…
Usually when brands try "back to the wild" campaigns, they shit the bed, because most brands either have no connection to anything approximating the wild, or they outgrew it decades…
Ogilvy & Mather has hired two of Crispin Porter + Bogusky’s high-level creatives to oversee work at its West Coast offices, Ogilvy announced Tuesday. Veteran CP+B executive creative directors James Dawson-Hollis…
Ogilvy & Mather New York hired Gerard Caputo as an executive creative director, starting on the agency's American Express account and reporting to North American Chief Creative Officer Steve Simpson. Caputo…
Four contenders are preparing for final pitches on the creative side of Philips' global advertising review. Client executives have briefed the shops—Ogilvy & Mather; TBWA; Leo Burnett; and the incumbent, DDB—and…
Marketers may be scrambling to keep pace with changing technology and trying to leverage the latest shiny, digital toy to help them hawk to a younger crowd. But Ogilvy &…
Nancy Vonk and Janet Kestin have discussed launching a training consultancy geared toward creative staffers for months since a lack of training has plagued the industry for years. The duo, who've…
Nancy Vonk and Janet Kestin have turned the dearth of training in the ad industry into a business model. Vonk and Kestin, co-chief creative officers of the Toronto office of Ogilvy…
