Topic: Ogilvy & Mather
Nascar executives visited several agencies—some with as few as 10 employees—in its search for finalists to pitch its advertising business. In the end, however, the racing giant opted for the…
Jonathan Sackett is taking his digital chops to Ogilvy & Mather. After 14 months as chief digital officer at DDB in Chicago, Sackett is assuming a North American role at Ogilvy:…
It's an old law of jocular physics: the buttered-cat paradox. Falling toast always lands on the buttered side, and falling cats always land on their feet. So, combine those two…
After 41 years at Ogilvy & Mather, Shelly Lazarus is calling it a day. Lazarus, who retained her chairman role after Miles Young became global CEO in January 2009, will now…
One hot trend in automotive marketing is the giant, experiential video game—a public event that brings car gaming out of the living room and into the real world. Mercedes in…
Dove Australia has created the world's first makeover targeted at advertisements instead of women. Created by Ogilvy, the campaign introduces an app that lets Facebook users choose a feel-good message…
Jane Maas would like to be counted among the founding mothers of advertising. A copywriter who started at Ogilvy & Mather in the 1960s, she rose to be a creative…
Ogilvy & Mather has poached from Bartle Bogle Hegarty to fill its top creative position in New York. Calle Sjönell, deputy chief creative officer at BBH in New York, will join…
She’s one of the few females to run a major ad agency. But Charlotte Beers is also known for some more colorful moments: like the time she took apart and…
This Chinese New Year-themed spot, which fits bowls of rice into its story line, packs more punch than most of the bikini- and effects-driven Super Bowl commercials that have been…
