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Topic: NYCC 2012

Column: Comic Con Can Help You Sell ... Everything Costumes and branding and sales, oh my!

"Looka that guy!" shouted a New York City construction worker on the corner of 35th and 11th. "It's fuckin' Optimus Prime!" Sure enough, a gentleman walked by clad in an astonishingly…

October 15, 2012, 5:19 PM EDT