Topic: Nielsen

Videology Taps Nielsen to Boost Marketing Across TV and Digital Data to help target demos wherever they are

Videology, the video advertising company, has a new deal with Nielsen to use data to help TV advertisers target audiences that are watching more and more on digital channels—and that…

March 3, 2014, 12:35 PM EST

Google and Nielsen Partner on Online Campaign Ratings [Updated] Buyers are starting to test buys negotiated on OCR

As part of the ongoing quest to get more TV dollars to Web video, buyers and sellers are suddenly in love with old school metrics like ratings and GRPs. Over…

November 7, 2013, 12:48 PM EST

Nielsen and FreeWheel Expand Online Campaign Ratings Partnership Aimed to spark OCR usage for video buyers

Nielsen has expanded its relationship with FreeWheel, as the video platform will aim to streamline the usage of Nielsen's Online Campaign Ratings (OCR) for their joint clients. In a best-case scenario for…

August 8, 2013, 12:00 AM EDT

TV's High Prices Actually Hurting Web Video Buyers predict slow NewFront market, as clients complain about dollars falling short in TV

TV is hurting the Web video ad market. But not in the way you might expect. And if you’re waiting for that intense post-NewFront marketplace to start materializing, you may want…

June 4, 2013, 1:37 PM EDT

Obama didn't beat Reagan, at least on TV

Barack Obama's inauguration was the second most-watched in television history, according to Nielsen, AdFreak's corporate parent, which crunches numbers so the rest of us won't have to. Obama tallied…

January 22, 2009, 7:33 AM EST

The year's most-liked retail holiday TV spots

AdFreak's parent The Nielsen Company (I asked for a tricycle and an iPhone, just in case they forgot) has gauged the "likeability" of this year's holiday retail TV commercials and…

December 24, 2008, 9:54 AM EST