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Topic: NewMediaMetrics

Type
Adidas Makes Gains Among Black Consumers, L'Oréal Lags Brand study reveals the demo's feelings toward marketing

Adidas, E*Trade, Geico and Land Rover are a few of the brands that have made the biggest gains in terms of positive awareness among black teenagers and adults during the…

July 26, 2013, 7:17 AM EDT

NewMediaMetrics’ Gary Reisman Wants to Fix Pilot Season Can gauge a script's success or failure

Los Angeles is in the very thick of pilot season, the annual ritual where extravagance lays down with myopia and the networks wake up $500 million the worse for wear.…

February 19, 2013, 12:10 AM EST

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