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Topic: NewMediaMetrics

Adidas Makes Gains Among Black Consumers, L'Oréal Lags

Brand study reveals the demo's feelings toward marketing

Adidas, E*Trade, Geico and Land Rover are a few of the brands that have made the biggest gains in terms of positive awareness among black teenagers and adults during the…

NewMediaMetrics’ Gary Reisman Wants to Fix Pilot Season

Can gauge a script's success or failure

Los Angeles is in the very thick of pilot season, the annual ritual where extravagance lays down with myopia and the networks wake up $500 million the worse for wear.…

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