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Topic: The New York Times

Nightly Show Host Larry Wilmore on the Difference Between Trolling and Lurking

Plus, how he feels about satirizing this election season

Specs Age 54 Claim to fame Host of Comedy Central's The Nightly Show With Larry Wilmore (Mon.-Thurs., 11:30 p.m.) Base New York Twitter @LarryWilmore Adweek: What's the first information you consume in the morning? Larry…

Heading Into Season 2, Has Serial Sold Advertisers on Podcasting?

Brands finally tune in to 10-year-old medium

Serial, a spinoff of the popular This American Life podcast, debuted in October 2014 to little fanfare but would go on to become the digital medium's first monster hit. Listeners…

Hot List: The 24 Digital Brands, Startups and Games That Defined 2015

Your picks and ours, from Snapchat to Apple Watch

Technology historians will remember 2015 as the year when we first talked about robots and drones without a sense of irony. And they’ll note it was the year when the…

How Bloomingdale’s Plain Paper Shopping Bags Became So Incredibly Iconic

They're big, brown and all over town

The name Marvin S. Traub probably doesn't ring a bell for most people. But it was the far-seeing Traub who, in the postwar era, "transformed Bloomingdale's from a stodgy Upper…

Don’t Let Scandal’s Joshua Malina Get His Hands on Your Phone

The actor talks pranks and sparring on Twitter

Specs Claim to fame Plays attorney general David Rosen on Scandal; previously also mixed TV and politics as Will Bailey on The West Wing. Base Los Angeles Twitter @joshmalina What's the first thing you…

How Can Marketers Be Certain Their Mobile Ads Are Actually Getting Seen?

The viewability debate shifts to smartphones

Having addressed marketers' concerns about desktop viewability (ads that are actually seen by consumers) in 2014, the Media Rating Council is now in the hot seat to provide guidance on…

Q&A: Neil deGrasse Tyson on Which Celebs Are Closet Nerds

Why he won’t tweet anything that’s not educational

Specs Age 57 Claim to fame Astrophysicist and cosmologist; director of the Hayden Planetarium at the Museum of Natural History in New York City; host of StarTalk on National Geographic (season two…

Here Are the Year's Most Inventive Marketing, Media and Digital Campaigns, Honored by Project Isaac

2015's class of genius creations

Approaching creative challenges with an inventive spirit has never been more important. The worlds of marketing and media are being rapidly reshaped by data and technology, but interactive innovation only…

Can Digital Shops Survive the Branded Content Boom?

Shifting gears to keep up with publishers

With the BuzzFeed effect in full swing as more and more online publishers mimic the popular viral news site by creating sponsored content for brands, digital agencies find themselves forced…

Why Digitas Isn’t Afraid of Publishers’ Branded Content Studios

They make Vice and CNN better partners

Specs Current gig Chief content officer, DigitasLBi Previous gig Chief content officer at Interpublic Group's UM, head of UM Studios Age 47 Twitter @sdonaton Adweek: What does a chief content officer do? Scott Donaton: It's…

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