Topic: New Era

New Era Looks to Feature the Next Generation of NFL Stars in Ad Push

Rising talent tapped to show off official sideline caps

New Era is going young to promote its next wave of sideline caps for the National Football League. The longtime cap maker will debut its first spot today for the upcoming…

This Agency Blends Art and Science for Clients Like Jägermeister and New Era

Crossmedia also enjoys a good burger every Friday

Who Kamran Asghar, co-founder and president What Creative and media agency that focuses on small and midsize clients Where New York office Creativity and analytics can be like oil and water, but Crossmedia…

Ad of the Day: New Era

Honoring Jackie Robinson with a tip of the cap in a quietly moving spot from Pereira & O'Dell

April 15 is best known as the date for everyone's least favorite federal obligation. But it also marks a significantly more upbeat occasion—the anniversary of Jackie Robinson's opening day with…

The Spot: Crosstown Rivals

New Era's trash-talk ads move to Chicago, as Nick Offerman and Craig Robinson square off for the Cubs and White Sox

IDEA: Sports-cap company New Era had a big hit last year with Alec Baldwin and John Krasinski trash-talking about the Yankees and Red Sox. For an encore, agency The Brooklyn…

The Spot: Trash Talkers

Alec Baldwin and John Krasinski trade insults—on behalf of the Yankees and Red Sox—for New Era baseball caps

GENESIS: After airing a single ad with Evan Longoria last year, New Era—the maker of official MLB-licensed baseball caps—wanted something more episodic that would stay fresh over the long 2011…