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Topic: Neuromarketing

How Package Designers Use Science to Influence Your Subconscious Mind

Neuro-marketing triggers emotions, not reason

How do you sell shoppers on duck, a product that’s served in many restaurants but that many people do not feel comfortable cooking at home? That was the challenge for U.K.-based…

Time Warner’s Media Lab Knows What You Like to Watch

Dodge’s ‘Farmer’ spot blew up Twitter, but Hyundai got your attention

Time Warner’s media lab got a chance to flex its brain on Super Sunday—along with Innerscope research, the neuromarketing nerve center brought in 40 people to its biometric lab and…

Neuromarketing Isn't Quite There Yet

Advertising Research Foundation notes flaws and benefits

The quasi-science of measuring emotional responses to advertising has made gains but still has a ways to go before it's not considered experimental. Yes, neuromarketing reveals what the conscious mind often…

This Is Your Brain on Marketing

Up close and personal with fMRI

The future of market research has no room for bad teeth. Or Englishmen. It’s 8:15 p.m. at the Rolling Oaks Surgical Center in Thousand Oaks, Calif., deep in the Valley north…

False memories but real brand experiences

Giving people a personal experience of your brand may be easier than we thought. Apparently, when it comes to personal experiences, people are prone to just making them up. A…

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