Topic: Nestlé USA
Type
GroupM's Nestlé Win Was a Family Affair
Execs from several shops helped pitch the business
GroupM’s Nestlé USA win truly was a team effort. To land Nestlé ’s U.S. media planning and buying business, GroupM tapped executives from all its media agencies, including MediaCom, MEC, Mindshare…
New Nestlé USA Chief Looks for Efficiencies, Driving Sales
Media, digital first to be reviewed
Nestlé USA confirmed it has launched an agency review for media and digital planning and buying currently at ZenithOptimedia. The incumbent is part of the consideration process as well as…
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