Advertisement

Topic: Nestlé USA

Type
GroupM's Nestlé Win Was a Family Affair Execs from several shops helped pitch the business

GroupM’s Nestlé USA win truly was a team effort. To land Nestlé ’s U.S. media planning and buying business, GroupM tapped executives from all its media agencies, including MediaCom, MEC, Mindshare…

April 9, 2013, 4:49 PM EDT

New Nestlé USA Chief Looks for Efficiencies, Driving Sales Media, digital first to be reviewed

Nestlé USA confirmed it has launched an agency review for media and digital planning and buying currently at ZenithOptimedia. The incumbent is part of the consideration process as well as…

December 6, 2012, 6:55 PM EST

Advertisement