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Topic: NBCNews.com

Type
Pretty Much Everyone Is Doing Native Ads Now WSJ, CNN, NBC included

With more marketers eager to shift their messages away from dull display ads to more creative and effective digital formats, news organizations continue to embrace native advertising, if cautiously. NBC News…

June 17, 2013, 11:28 PM EDT

Premium Publishers Give Private Marketplaces Another Look Technology has improved

After a burst of initial announcements of private exchanges, followed by a lull in activity, private marketplaces are getting another look by premium publishers as the technology has improved and…

March 31, 2013, 9:43 PM EDT

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