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Topic: Nbc

5 Predictions From TV Network Execs Last Year That Were Way Off

Not every show's a winner. Just ask these network chiefs

You'll hear a variety of pop hits during TV network upfront presentations, but the only song that really should be part of the soundtrack this week is Everything is Awesome…

Wild Virtual Reality Experience Puts You Right in the Audience at SNL 40

Chris Milk's latest project comes to SXSW

It remains mostly unclear what kinds of virtual reality experiences will be most compelling to people. But NBC, Samsung and director Chris Milk presented one VR experience at South by…

Broadcasters Are Going Movie-Crazy During Pilot Season

These flicks are getting production money, even if they're not very good

Pilot season this year boasts five nonclassic movies being refurbished as contenders for primetime placement on broadcast this season (not counting script deals for Big, Marley & Me, The Money…

As Boxing Returns to Prime Time, Will Ad Dollars Follow?

NBC bets on live programming with Premier Boxing Champions

Looking for the latest proof of the power of live programming? Turn to NBC on Saturday night. Before you sit through another SNL cold open, you'll be able to catch the…

Yahoo's New Season of Community Spoofs Age of Ultron Trailer

A look at the brainy sitcom's fabled return

Yes, it's really happening, folks: Yahoo Screen's sixth season of Community—the one that nearly didn't happen because of low ratings and a difficult relationship between creator Dan Harmon and NBC—released…

NBC Breaks the Record with a 49.7 Rating and 114.4 Million Viewers During the Super Bowl

$4.5 million per spot looks like a bargain now

If you ask a network exec who won the Super Bowl this morning, the correct answer is anybody who bought an ad in the fourth quarter. NBC bet big on…

Saying Goodbye to Pawnee: Adam Scott on His Next Move

Parks and Rec star dabbles in ads, films, podcasts and more

Adam Scott made a career guest starring in series like Boy Meets World, Party of Five and Eastbound & Down, but he really became a TV star playing Ben Wyatt…

NBC Has Officially Sold All of Its $4.5 Million Super Bowl Spots

And just in time

It's official, and not a moment too soon: NBC has sold every single spot in the Super Bowl, although some pre-game spots are still up for grabs, according to Seth…

Pharma Giant Valeant Enters the Super Bowl Fray With a Toe Fungus Ad

30-second ad for Jublia will air in the 3rd quarter

Interesting Super Bowl advertising news is afoot. Valeant Pharmaceuticals International is running a 30-second spot during the big game's third quarter, Adweek has learned. The ad will push Jublia, a topical solution approved…

NBC Turns to Tumblr to Host All the Super Bowl Ads in One Place

Network says social platform is the perfect fit

Plenty aware that one of the biggest draws of the Super Bowl is the ads, NBC Sports Digital is launching a Tumblr to host all the Big Game's TV spots…

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