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Here Are the Twitter Feeds Soledad O’Brien Finds Especially Helpful Also, the gadget she can’t do without

Specs Who Soledad O'Brien Age 47 Accomplishments Broadcast journalist; CEO of Starfish Media Group; philanthropist; will be hosting two panels at the NBA All-Star Weekend in New Orleans Feb. 14-16 Base New York What’s the…

February 7, 2014, 1:17 AM EST

NBA Star Creates Buzz With His Popular Twitter Scavenger Hunts Golden State’s social media-savvy Harrison Barnes

Specs Who Harrison Barnes Age 21 Accomplishments NBA player (small forward with the Golden State Warriors); former UNC Tar Heel; 2011 ACC Rookie of Year Base Oakland, Calif. What’s the first information you consume in…

January 30, 2014, 11:15 PM EST

Fox Sports 1 Plants Its Flag but Has a Long Way to Go Adding rights is key to growing its audience

As Fox Sports 1 approaches its first six months on air, Fox Sports Media Group evp of marketing Robert Gottlieb has reason to be proud: household penetration is strong, awareness…

January 28, 2014, 6:00 AM EST

Major League Baseball Is Trying Hard to Expand Its Fan Base With Social and Video Integrations Will other leagues emulate the Fan Cave experiment?

Major League Baseball and MTV are creating a glitzy field of dreams designed to lure the 12-34 demographic by fusing the game with popular culture in a highly immersive way.  Afrojack…

January 26, 2014, 8:57 PM EST

Fox to Secure Controlling Stake in YES Network Conglomerate to take an 80 percent interest in Yankees’ home RSN

21st Century Fox on Friday announced it would take a controlling stake in YES Network, upping its of Yankees Entertainment and Sports (YES) Network, raising its ownership position in the RSN…

January 24, 2014, 7:26 PM EST

NBA Dreams Big for Black History Month Campaign includes ads with Chris Bosh, Roy Hibbert

Excellence and inspiration are the recurring themes behind the NBA's efforts to celebrate Black History Month that begin next week. The push includes ads from GlobalHue that star the Miami Heat's…

January 17, 2014, 6:00 AM EST

This Agency Helps Builds Brands at Warp Speed TVGla fuses technology with entertainment instincts

Specs Who (From left) Brian Pettigrew, president; Lady Liberty; Dimitry Ioffe, founder and CEO What Digital marketing agency Where Los Angeles office Dimitry Ioffe got a taste for entertainment at a tender age—TVGla’s founder…

January 9, 2014, 7:28 AM EST

NBA Stars Play 'Jingle Bells' With the Most Festive 3-Point Shooting Ever Jingle all the way

NBA stars are a festive bunch, with great timing to boot. They need both in the league's holiday campaigns. Last year, Dwyane Wade, Carmelo Anthony, Dwight Howard, Russell Westbrook and…

November 14, 2013, 7:37 AM EST

Ad of the Day: NBA Stars Deliver Off the Court for League's Tickets Site GSP takes it outside

NBA players are like fish out of water in Goodby, Silverstein & Partners' latest ad for the league. "Delivery Season," which breaks Tuesday night during broadcasts of the first games of…

October 29, 2013, 9:02 AM EDT

Turner Dials Up Ad Load for NBA Digital Plan is to deliver live ads to games on NBA League pass, TNT app

As the NBA season tips off tonight, Turner is dialing up its online video ad offerings by letting brands deliver TV commercials into live games as they are streamed on…

October 29, 2013, 6:00 AM EDT

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