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Topic: Nba

Mercedes' Key to Instagram Success: Drive With the Doors Open How an auto brand cracked our social-video top 10

While the National Basketball Association sits atop the VideoWatch/Shareablee top 10 rankings for brands for the third week in a row, per usual, our list has a new entry that's…

May 22, 2014, 4:39 PM EDT

Fashion Brands Dominate Instagram Video Top 10 include Vogue, Michael Kors, Aéropostale

Apparel marketers should probably keep their eye on Instagram video. Five out of the top 10 brands in this week's VideoWatch/Shareablee power rankings include players that focus on fashion. Vogue makes…

May 16, 2014, 12:42 PM EDT

NBA Fashion Is Ruling Instagram Video Tops brand charts for the second consecutive week

It’s partly due to excitement currently generated by the National Basketall Association playoffs, but the pro hoops brand has been killing it on Instagram video. For the second consecutive week,…

May 9, 2014, 3:52 PM EDT

Kevin Durant's Touching MVP Speech Is Now an NBA Mother's Day Ad 'The only one that really believed in me'

If Donald Sterling is the feel-bad story of the NBA Playoffs, Kevin Durant represents something altogether different. His humble and heartfelt tribute to his mom during the Tuesday ceremony, where he…

May 8, 2014, 5:51 PM EDT

Fox Looks to ‘Sweep’ Its Rivals With 24 Reboot Live Another Day promises to be May’s biggest event series

A week of May sweeps has been burned off and yet the broadcast networks have yet to air a single tent pole event. But while it’s been business as usual…

May 2, 2014, 2:50 PM EDT

NatGeo's Instagram Video Goes Wild And doesn't need sound to do it

National Geographic is making by far its best showing on the VideoWatch/Shareablee Top 10 weekly rankings for branded Instagram videos. From April 21-26, NatGeo's 15-second spot—that sweeps over the scenery…

May 2, 2014, 6:35 AM EDT

Clippers Try to Repair Brand With 'We Are One' Team takes real-time steps toward recovery

The National Basketball Association has banned Los Angeles Clippers owner Donald Sterling for life in the aftermath of his racist rants, which were recorded and distributed to the world. And…

April 29, 2014, 5:10 PM EDT

NBA Bans Donald Sterling for Life Commissioner Adam Silver brings the hammer down on Clippers owner

In taking swift and decisive action against racist Los Angeles Clippers owner Donald Sterling, NBA commissioner Adam Silver on Tuesday effectively dismantled a nuclear-grade suitcase bomb. Speaking at a press conference…

April 29, 2014, 3:42 PM EDT

How Chris Paul Became the NBA's Most Gifted Endorser(s) Chris Jr. joins the Chris and Cliff campaign

IDEA: The most entertaining campaign airing now with an NBA endorser doesn't star LeBron James, Kobe Bryant or Dwyane Wade. It's Chris Paul's State Farm campaign—or more accurately, Chris and…

April 29, 2014, 9:27 AM EDT

Here Are the Top 10 Brands Using Instagram Video UFC, NBC seem gung-ho with the format

This week's VideoWatch/Shareablee chart—the third in a young-but-ongoing series—illustrates an intriguing development about how some brands are now dedicating meaningful resources to Instagram's videos. The Ultimate Fighting Championship (UFC) and NBC's…

April 25, 2014, 4:27 PM EDT

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