Topic: NBA Finals

Gatorade Sorry for Mocking Powerade Spokesman LeBron James Over Cramping

Brand had a flurry of feisty tweets

When LeBron James had to stagger off the court last night with a heat-induced leg cramp, one brand seemed all too happy to pour a few hundred milligrams of sodium…

Summertime Blues: New Off-Season Broadcast Series Founder

Sports and old standbys keeping networks afloat

Like a Band-Aid floating in a public swimming pool, broadcast’s new summer series are turning out to be a total bummer. Of the nine new shows introduced thus far in the…

The Season of Broadcast Disconnect

With cable's vampires, stage moms and methheads, this could be nets' worst summer yet

Perhaps no series is more emblematic of cable’s summer slate than the HBO vampire drama True Blood. A gory bouillabaisse of sex, death and escapism, Alan Ball’s gleefully erratic swamp…

The Puck Stops Here: NBA Melts NHL in Ratings Race

Heat, Mavs burn up Nielsen; hockey on thin ice

After the NBA Finals and the NHL Stanley Cup Finals both got off to fast starts last week, the two championship series are heading in two very different directions. At first…

ABC to Draw Big Stats With LeBron, Dwyane, and Dirk?

Star power could drive ratings, starting tonight

Chicago’s epic meltdown in Game 5 of the NBA Eastern Conference Finals last Thursday did TNT no favors, but it set up the greatest possible title matchup for ABC. Boasting a…