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Topic: multichannel marketing

How Facebook's Autoplay Videos Are Ushering in a New Era of Silent Storytelling

The impact goes beyond your news feed

Getting aurally blasted by a loud, autoplaying video ad while you're browsing online is certainly one of the more annoying experiences you can have on the Internet. But when the volume…

Times Square Plus Facebook and WeChat Equals 54,000 Photo Submissions for HTC

Electronics seller likes results from unusual effort

Brands don't typically allow campaign metrics to go public unless they've exceeded expectations. With that in mind, HTC today says a just-wrapped 11-week campaign that mixed global social media with…

Maaco Calls Twitter Sales Program 'Game-Changer'

Encouraged by 'Twestimates' despite modest beginning

Maaco, the collision repair and auto painting chain, offers some perspective to brands looking to monetize their Twitter presences. And it perhaps supplies traditional companies—that yet have taken social media…

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