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Reckitt Benckiser Adds 3 Shops to Its Creative Roster W+K, Droga5, McCann come aboard after global review

After a global review of a handful of its biggest brands, Reckitt Benckiser has added three agencies to its creative roster. Droga5 has picked up creative responsibilities on Air Wick and…

May 12, 2014, 10:58 AM EDT

Reckitt Benckiser Reviews Its Global Media Account Expects to complete the process by year's end

Reckitt Benckiser has launched a global review of its media planning and buying business. The review encompasses both traditional and digital media buying. A global media spending figure was not immediately…

August 2, 2013, 10:20 AM EDT

Reckitt Benckiser Picks Digital Shop for Cold Remedies Agency formerly known as LBi to handle 3 brands

The agency formerly known as LBi has won a pitch to handle digital marketing around a trio of Reckitt Benckiser healthcare brands, the company has confirmed. The brands are Mucinex, Cepacol…

May 14, 2013, 5:17 PM EDT

Reckitt Benckiser Conducts Digital Search Assignment covers 3 healthcare brands

Talk about a timely search. Amid the thick of cold season, Reckitt Benckiser is seeking an agency to create digital ads for three of its cough, cold and flu brands. Sources…

November 7, 2012, 8:29 PM EST

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