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Topic: MTV

MTV Debuts Social TV Mobile App at Mobile World Congress Partners with AKQA to target youth across the pond

Television may soon regain its place as a social linchpin—at least for those in MTV's youth demographic. Gone (for the most part) are the days when family members would gather…

February 28, 2012, 4:26 PM EST

Viacom Ad Sales Drop 3 Percent Nickelodeon slump, soft scatter market take their toll

The soft scatter market has taken a bite out of Viacom’s wallet, as the entertainment conglomerate reported a 3 percent drop in advertising dollars in the last quarter of 2011. In…

February 2, 2012, 6:11 PM EST

Beavis and Butt-head Even More Degenerate in Real Life Kevin Kirkpatrick's scary prosthetic models

There's something creepy about cartoon characters come to life as prosthetic models—it's like a detour to a special part of the Uncanny Valley. The latest example are these crazy-looking Beavis…

January 20, 2012, 12:11 PM EST

Gang-Tackling TV’s Ratings Roster Be it on broadcast or cable, football is the only game in town

Television is a football-delivery mechanism that occasionally transmits the odd episode of NCIS, so it should come as no surprise that National Football League and college games accounted for the…

December 29, 2011, 6:53 AM EST

MTV Extends 'Sex Is No Accident' Print Ads Into Video Unlikely couplings, now in full motion

Last spring, Grey Germany put out some print PSAs for MTV in the form of multipanel cartoons reminding you that "sex is no accident," so you should always be prepared…

December 19, 2011, 10:43 AM EST

Vice Gets Corporate Poaches new revenue chief from MTV

In Vice Media’s continuing effort to transform itself from a fringe youth magazine into what its founders hope will be a global media empire, the company is now poaching from…

September 28, 2011, 8:01 PM EDT

Larry Flynt says The Situation is 'Good Enough' for 'Hustler' Reality star offered money to wear magazine's clothing line

In the wake of Abercrombie & Fitch offering Mike "The Situation" Sorrentino money not to wear its clothes, Hustler publisher Larry Flynt has decided to jump on the PR bandwagon. The…

August 22, 2011, 1:18 PM EDT

MTV to Abercrombie: Oh, You Clever Bastards! Network tips its hat but defends The Situation

MTV has formally responded to Abercrombie & Fitch following the clothing company's offer to pay Jersey Shore star Mike "The Situation" Sorrentino to stop wearing its clothes. "It's a clever…

August 18, 2011, 7:58 AM EDT

Abercrombie & Fitch Will Pay 'The Situation' to Stop Wearing Its Clothes Brand worries about 'significant damage to our image'

The Jersey Shore kids continue to rule the anti-endorsement world. A year after a rival fashion house allegedly sent Nicole "Snooki" Polizzi some Gucci bags—in an effort to make Gucci…

August 17, 2011, 10:14 AM EDT

Ad of the Day: Give-a-Shit.org MTV and Nikki Reed just want you to care, preferably while on the toilet

Every day, our global community faces an endless list of serious issues, from famine to poverty to global warming. Now, evidently as part of an MTV campaign, Twilight star Nikki…

August 11, 2011, 12:19 PM EDT

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