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Topic: MTV VMAs

VMAs Hit a Viewership Low for MTV but Break a Twitter TV Record

Miley Cyrus hosts the most-tweeted nonsports program

Just over 5 million viewers watched the MTV Video Music Awards on the main network Sunday night—a new low that dates to 1994, when MTV began using Nielsen to track…

MTV Is Making Periscopes for Taco Bell During This Weekend's VMAs

24 brands signed on for 'millennial Super Bowl'

MTV has a TV problem. Its core demo of teens and young adults is watching less TV than ever before, which is why the Viacom-owned network has cooked up an elaborate social…

MTV Launches Ariana Grande's New Album With a Little Help From Twitter

Pepsi sponsors tweets to songs

Ariana Grande is amplifying her album release with a Twitter campaign starting today. The singer and MTV, along with their sponsor Pepsi, are using Twitter's Amplify advertising to debut four…

MTV Brings Back House of Style as Multiplatform Native Ad

Integrates two of its iconic shows with Unilever brands

Fans of MTV's House of Style can catch up on the latest fashion trends thanks to a Unilever-sponsored relaunch of the series online and on-air. "We're looking at it as a…

What Pepsi Discovered by Monitoring Millennials During the VMAs

TV vs. second screens

As a brand that has long had event sponsorship at the heart of its marketing formula, Pepsi sought a more scientific way to study the correlation between TV viewing and…

Miley: Textbook Case of the Inevitable Teen Star Rebrand

Reaching for a more mature audience

Jimmy Fallon and the Roots join Cyrus for an a capella version of 'We Cant Stop.' Like it or not, Hannah Montana is dead and gone. For better or worse, fans…

Call of Duty: Ghosts Campaign Will Dovetail With Eminem's MMLP2

Album and game both drop on Nov. 5

November is an important month for Activision— on the fifth, Call of Duty: Ghosts lands with video gamers. But it's also the day Eminem's MMLP2 (short for The Marshall Mathers…

Here's How to Twerk, in Case You Had to Google It

VideoWatch's Awesome Stupid Video of the Week, inspired by Miley

So perhaps you are a bit on the mature side, and haven't hit a club in a while. But you heard about Miley and "twerking" and you didn't want to…

Twerking the Hand That Feeds You: Beats Tees Off on Miley Cyrus

Isn't corporate synergy subversive?

"Will somebody please feed Miley Cyrus?" That's the request from one anthropomorphized Beats Pill speaker to another in the commercial below, which aired Sunday on MTV after the pop singer's controversial…

Twitter Powers Social Video for U.S. Open and Heineken

Branded tweets bounce into tennis tourney

Twitter has struck a video-based deal with the United States Tennis Association and Heineken for the U.S. Open, which began today. The USTA will tweet video content during its two-week…

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