MPA—The Association of Magazine Media | Adweek MPA—The Association of Magazine Media | Adweek
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Topic: MPA—The Association of Magazine Media

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Weak Tech, Retail Drive Down Magazine Ad Pages Microsoft, Target among accounts pulling back on print

The magazine industry is getting off to a rocky start in 2014. While magazine ad pages declined in large part thanks to weakness in two key advertising categories, the tide…

April 17, 2014, 1:57 PM EDT

Frank Magazine Execs: We Can Do Better On native ads, video opportunities and tablets' promise

Top magazine execs think they need to have fewer meetings, launch new products faster and better adapt their content to mobile devices to set themselves up for the future. "Let's do…

October 23, 2013, 10:02 PM EDT

Who Should Regulate Native Advertising? American Magazine Conference debates the issue

Native advertising is being heralded as the savior of digital publishing, but as marketers' content treads increasingly on editorial ground, one of the big questions is: How should it be…

October 23, 2013, 10:45 AM EDT

Adobe, MPA Unveil Tools For Measuring Digital Magazine Ads Hoping to build advertisers' confidence in the medium

Since the inception of digital magazines, publishers have struggled to get advertisers to commit to tablet and other mobile content as they do with print. But a lack of measurement…

September 16, 2013, 12:02 AM EDT

MPA Is Getting Closer to Digital Magazine Ad Standards Using five analytics companies

Magazine publishers have found new fans for their content on tablets and e-readers, but will they ever be able to get advertisers to give them the same commitment? In the three…

April 14, 2013, 11:04 PM EDT

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