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Topic: MPA—The Association of Magazine Media

Weak Tech, Retail Drive Down Magazine Ad Pages

Microsoft, Target among accounts pulling back on print

The magazine industry is getting off to a rocky start in 2014. While magazine ad pages declined in large part thanks to weakness in two key advertising categories, the tide…

Frank Magazine Execs: We Can Do Better

On native ads, video opportunities and tablets' promise

Top magazine execs think they need to have fewer meetings, launch new products faster and better adapt their content to mobile devices to set themselves up for the future. "Let's do…

Who Should Regulate Native Advertising?

American Magazine Conference debates the issue

Native advertising is being heralded as the savior of digital publishing, but as marketers' content treads increasingly on editorial ground, one of the big questions is: How should it be…

Adobe, MPA Unveil Tools For Measuring Digital Magazine Ads

Hoping to build advertisers' confidence in the medium

Since the inception of digital magazines, publishers have struggled to get advertisers to commit to tablet and other mobile content as they do with print. But a lack of measurement…

MPA Is Getting Closer to Digital Magazine Ad Standards

Using five analytics companies

Magazine publishers have found new fans for their content on tablets and e-readers, but will they ever be able to get advertisers to give them the same commitment? In the three…

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