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Topic: Movies

Here Are the Winners and Losers of This Summer's Movie Marketing

Jason Bourne, Finding Dory and more

It's September, which means a few things: School is back in session. Squirrels are starting to hunt for and bury their winter food. We're all pulling hoodies out from the…

This Fun, Fan-Made Star Wars Ad Introduces a Bunch of Toys From Rogue One

Lucasfilm leverages the Tongal community

So, it's no Chewbacca Mom—what is?—but the first fan-generated ad has landed for the megamillion-dollar toy line around Rogue One: A Star Wars Story, one of the most anticipated films…

Why Don't Movie Studios Produce Their Own Podcasts? Blame Paris Hilton (Maybe)

House of Wax, and a format that just didn't take

When I saw Adweek was taking a look at how marketers and advertisers in various industries are using audio as part of the mix, I thought, "Great! There's plenty to…

IBM's Watson Made This Trailer for a Horror Movie, a First for an AI

And that fact is creepier than the actual spot

Don't panic. They're not coming for our jobs anytime soon. But a computer has just created the first movie trailer designed with artificial intelligence. Twentieth Century Fox asked the scientists at…

Watch the Voiceover Recording for an Ice Cream Ad Go Horrendously, Comically Wrong

Tim Mason's comic short might look familiar

Comic short films about the absurdity of the ad business have a proud history going back to Tim Hamilton's brilliant Truth in Advertising. Here's the latest one—director Tim Mason's No…

How Ghostbusters Went From Low-Budget '80s Flick to Scary-Big Franchise

With the branding deals to match

It'll take a few days before we know how Ghostbusters (the much-discussed flick slated for release this Friday) will perform at the box office, but it's easy to get a…

Animals Try Extreme Sports in GoPro's Fun Ad Tied to The Secret Life of Pets

Mostly in pursuit of food

You probably know your pug's idea of a good time is snatching a hot dog from some hapless man. You might not know the lengths to which your pug is…

IMAX's Beautifully Shot Campaign Reminds You of Everything You Love About the Movies

A 60-second ode to film

Why do you love movies? Maybe it's the thrill of an action-packed fight sequence. Or maybe you love a good underdog story. Whatever it is that you love about movies,…

Why It’s Time to Kill Advertising as We Know It and Start Building 'Storyworlds'

Lessons from Hollywood for marketers and brands

After spending last year completing a feature film, I came back into the advertising industry energized, fresh eyed, and realized something pretty profound. This is the most exciting time in…

Kenan Thompson Returns as Miles Mouvay for Fandango, and Welcomes a Special Guest

Cameo by old pal Kel Mitchell

It makes perfect sense that Miles Mouvay, the world's most dedicated film fan, met his bestie in a theater lobby in 1993 while they were both waiting to see Jurassic…

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