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Topic: Motorola

Motorola Imagines What Happens to Emojis When Your Phone Shatters

Cranks out real-time tweets today

Emojis have a life of their own in Motorola's new campaign. Earlier this spring, the brand launched a series of short videos that envision what happens to emojis when a…

Motorola Transports You to 2006 in Fun Teaser for the Re-release of the Moto Razr

Nostalgia for the mid-aughts is here

If you dig into the history of the cellphone, you'll find that from roughly 2004 to 2006, the Moto Razr was king—this was after the Samsung Sidekick but before the launch…

Motorola's CMO Explains Why Ashton Kutcher Is Helping the Brand Build Smartphones

Adrienne Hayes lays out the marketing strategy

From enlisting Ashton Kutcher for commercials and product development to using mobile and social media to target people in the market for a new phone, Motorola's 2014 acquisition by Lenovo…

Global Agency of the Year: Grey's Work Sparked Cultural Conversations Worldwide

And brought home a mountain of awards

Grey celebrated its performance at the Cannes Lions in June with leather, whips and chains. The WPP Group agency hosted an S&M-themed "Fifty Shades" bash on the roof of the…

In an Unusual Upfront Pitch, IFC Says Its Viewers 'Don’t Stink'

Network caters to 'responsible rebels,' not hipsters

For a network that prides itself on comedy with a twist, it's not surprising that IFC also has been shaking up the standard upfront meetings this year. As Vanessa Benfield, svp…

Apple Buys Up Twitter's Ad Space to Launch Its Watch and Fend Off Hijacking Rivals

CEO Tim Cook's team warms up to social media

Apple had Twitter blanketed today. There was basically no room for rivals to use the messaging service to hijack its big moment while unveiling the Apple Watch. The Twitter strategy…

This Young, Video-Centric Agency Is Making a Web Series With Reddit and Wired

Following work for de Blasio and Airbnb

Specs Who Partners Matt McLaughlin (l.) and Andrew Simkiss What Creative content studio Where New York After working at production companies and ad agencies, partners Matt McLaughlin and Andrew Simkiss started Acres in 2013.…

Moto Makes You Master of Your Own Whimsical Phone Lab in This Handcrafted Spot

Droga5 gets inventive once again

Droga5 likes building elaborate, full-scale sets for its Motorola spots rather than relying on computer effects and camera tricks. This approach seems especially apt in "The Maker," a minute-long clip…

James Franco Is Saved From Certain Death by a Quick-Thinking Droid Turbo

But don't try this at home

The new Droid Turbo is so fast that when James Franco falls off the roof at a party, he can use the Motorola phone to find the nearest safe landing,…

See How Droga5 Actually Made the Insanely Intricate Sets for Moto's New Ads

Four spots share one truly elaborate sound stage

Who needs CGI when you can build your own outlandishly complex ad props by hand? Clearly Droga5 is up to the challenge, as illustrated by the behind-the-scenes video just released by…

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