Mobile Marketing Association | Adweek
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Topic: Mobile Marketing Association

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You Shouldn't Trust Mobile Location Data Buyers need to ask better questions

Location data for mobile ad campaigns gets a bad rap these days with advertisers, and for good reason. Sellers, including mobile ad networks, exchanges and publishers, fall short of specifying what…

March 24, 2013, 11:37 PM EDT

Why Brands Are Already Looking at Google Glass, and Why Apple Should Be Worried Experts say product could kill smartphones, alter marketing landscape for years to come

Will Google Glass kill the smartphone? Reinvent gaming? Steal the second screen from tablets? Alter the marketing and shopping landscape entirely? Probably not completely, and not all at once (since…

February 20, 2013, 6:12 PM EST

Mobile Marketers Win Important FCC Text Message Ruling Decision gives marketers legal basis for sending text message receipts

Companies can safely get back into text messaging marketing programs, now that the Federal Communications Commission has clarified a '90s-era communications law. The FCC's declaratory ruling released Thursday confirmed that companies…

November 30, 2012, 6:42 AM EST

MMA Study: Mobile Should Be 7% of Total Spend Trade org says space will account for 10% of budgets by 2016

When members of the Mobile Marketing Association convened in the Dominican Republic in mid-July for the organization’s CEO & CMO Summit, execs from brands like Toyota, Samsung and Colgate secretly met…

August 29, 2012, 12:51 PM EDT

Weather Channel's Mobile Pitch for Barack and Mitt Jumptap partnership aims to draw election dollars this fall

Few brands have ramped up their mobile monetization efforts this summer more than The Weather Channel, and now the publisher is taking aim at political advertising money going into the…

July 31, 2012, 2:06 PM EDT

MMA Aims to Give Brands Better Mobile Marketing Data Program, backed by The Weather Channel and Pandora, has $1 million in funding

The Mobile Marketing Association is launching a new research program that will be designed to measure, according to the organization, “the relative economic value of investing in mobile channels compared to traditional…

July 16, 2012, 1:29 PM EDT

Dems Launch Privacy Probe of Social Networking Apps Facebook, Twitter, Apple among those scrutinized

Address-gate is just getting started in Washington. Two leading Democrats launched an inquiry Thursday into the data collection practices of social apps for Apple devices, a big privacy issue that…

March 22, 2012, 2:05 PM EDT

California Requires Mobile Apps to Tighten Privacy Rules Tech companies must disclose app policies before download

Rather than wait for Congress or federal regulators to act on mobile app privacy, the state of California Wednesday announced a deal with six major mobile app platforms to bring…

February 23, 2012, 10:11 AM EST

Address Book Privacy Flap Hits D.C. Lawmakers want answers from Apple

It was only a matter of time before Congress got wind of reports that certain apps have been collecting consumers' address books without their consent. While the social networking app…

February 15, 2012, 1:11 PM EST

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