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Topic: Mobile advertising

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Apple's Passbook Problem Company 'simply did a terrible job of releasing this platform to the masses,' says one ad exec

The idea is a good one. No more digging around in your apps and emails to find an airline boarding pass, movie ticket or that digital coupon. Apple's Passbook should serve…

December 12, 2012, 11:41 AM EST

Mobile Ad Rates Inch Up, Slowly Black Friday drove pricing surge, per MoPub

The desktop Web wasn’t the only channel to see display ad demand and rates increase over Black Friday and Cyber Monday. Mobile banners also received a boost that has yet…

December 11, 2012, 10:42 AM EST

MediaMath Gets Into Mobile, Video Game With Tap.Me Buy Ad tech firm fills out cross-channel capabilities

Ad tech moves quick, particularly as the online display leaders race to add social, mobile and video capabilities. To keep pace those companies may need to buy rather than build.…

December 4, 2012, 5:01 PM EST

TV Guide Vet Joins Mobile App Net Zumobi hires Scott Crystal in new exec role

Scott Crystal's professional odyssey from seven-year president of TV Guide—which he departed in 2009—to being named Thursday (Nov. 29) to the new position of chief revenue officer of mobile apps…

November 29, 2012, 11:36 AM EST

iPods Like Facebook Mobile Ads Campaign capitalizes on mobile device targeting

While mobile advertisers debate the merits of smartphones versus tablets, the iPod touch might be the mobile device they should be considering—at least if they’re running Facebook campaigns aimed at…

November 21, 2012, 11:36 AM EST

Fast Chat: Google 'Ad Cop' David Baker A dive into online advertising's underbelly

David Baker would be the first to admit he has a weird job. As Google’s director of engineering, one of his duties is to police the ads run on Google’s…

November 19, 2012, 8:36 PM EST

Now You Really Can Target That Same Person Across Devices, says Startup Drawbridge's cross-device ad products exit beta

Mobile ad startup Drawbridge came out of hiding in May with a plan to help brands retarget users on mobile the way they can on desktop and to link the…

November 15, 2012, 1:00 PM EST

Waze Maps Out Native Ad Platform Driving app navigates direct sales, self-serve

Consensus pinpoints location as the fast lane to mobile advertising success. As alluring to brick-and-mortar marketers as a consumer’s location is that consumer’s destination, particularly if a brand can influence…

November 7, 2012, 10:54 AM EST

LinkedIn Execs Debate Stage of Mobile Monetization Company's Q3 earnings beat estimates

“The last few months have marked the most significant period of product development in LinkedIn’s history.” That’s how CEO Jeff Weiner kicked off the company’s third-quarter earnings call on Thursday.…

November 1, 2012, 8:25 PM EDT

Even Zynga's Ad Business Is in Decline Ad revenue follows daily user free-fall

Like a fiduciary Frodo, Zynga’s advertising business was supposed to be its unassuming savior. Zynga’s former chief marketing and revenue officer Jeff Karp recently told Adweek that he expects advertising…

October 24, 2012, 10:21 PM EDT

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