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Topic: Mobile advertising

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Claro Grabs Millions of Add-on Dollars Via Mobile in Brazil ESL program translates big-time in South America

Brands looking to target mobile-happy Brazilians may want to take a page out of Claro’s playbook. The Latin American telecom’s “Claro Línguas Muda sua Vida” (Change Your Life) campaign has…

March 11, 2013, 9:18 AM EDT

Adobe Borrows From Pinterest in Marketing Cloud Redesign Ups competition for all-in-one marketing platform

Pinterest’s ascent last year heralded a new design ethos that spread to many digital properties. PandoDaily dubbed the social scrapbooking platform’s impact as “The Great Pinterestification,” and Adobe has now…

March 6, 2013, 12:01 AM EST

Amazon Expands Its Mobile Ad Network Launches ad placement tools for Android app developers

Amazon has spent the past few years assembling an advertising juggernaut in preparation for a grand roll-out this year. The e-commerce giant took a sizeable step toward that end on…

March 4, 2013, 8:47 PM EST

Web Ad Exchange OpenX Adds Dentsu as Investor Agency network joins latest funding round

Last month, the independent Web ad exchange OpenX landed a $22.5 million funding round. Now, the company has added a key new investor: Dentsu’s digital subsidiary Cyber Communications. Dentsu’s investment “provides…

February 26, 2013, 3:00 AM EST

Marin Software Positions for First Ad Tech IPO of 2013 Profit-challenged company may benefit from B2B focus

AppNexus and DataXu may have elicited hearty applause in the last few weeks for raising sizeable private funding rounds, suggesting that ad tech’s financial picture is just fine, but the…

February 14, 2013, 9:57 AM EST

LinkedIn Getting More Serious About In-Stream Ads, Mobile Company nearly doubled advertiser base in 2012

LinkedIn’s Marketing Solutions division, which houses its ad business, typically falls in the shadow of its larger recruiter-oriented Talent Solutions group. But that hasn’t stopped the company's ad revenue from…

February 7, 2013, 6:10 PM EST

Finding Facebook's Most Extravagant Mobile Users Ad tech firm Nanigans says it can target audiences based on in-app spending

The idea that all customers are created equal is cute. Too bad that it’s a lie, particularly for mobile app developers. Someone might download an app and use it once…

February 7, 2013, 9:00 AM EST

Google Enhances AdWords, Possibly Correcting Mobile Ad Rates Changes enable more agile bidding, creative, measurement

During Google’s earnings call last month, CEO Larry Page said he’s not sure when the company's mobile ad rates will equate with its desktop ad rates—or if they will ever…

February 6, 2013, 3:21 PM EST

AOL Rebrands Its Advertising.com Group Move follows new revenue reporting structure

AOL’s Advertising.com Group has had a name problem since it was born in May 2011: people confused the overall umbrella business with its namesake display network. This is something George Foreman’s…

February 5, 2013, 1:08 PM EST

Facebook Execs Tout Mobile, Targeting Mobile now 23 percent of quarterly ad revenue, per Q4 earnings

Facebook CEO Mark Zuckerberg’s claim during the company’s fourth-quarter earnings call on Wednesday that “Today there is no argument: Facebook is a mobile company” may sound a bit hyperbolic for…

January 30, 2013, 8:12 PM EST

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