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Topic: Mobile advertising

VivaKi Is Partnering With Adelphic for Smarter Mobile Ads

Targeting beyond cookies

VivaKi is partnering with mobile demand-side platform (DSP) Adelphic Mobile to enhance programmatic ad buying for brands that want to reach on-the-go consumers. The companies are announcing today that they'll develop…

Undertone Releases Responsive Design Cross Platform Ad Format

ScreenShift product aims to make mobile ads easier to execute, more brand friendly

As users spend more time on multiple devices (jumping from desktop computers to tablets to smartphones), marketers are interested in targeting consumers wherever their eyeballs happen to land, preferably without…

Facebook Could Map Out Local Search, Ads With Waze Deal

Social network in talks with driving app, per reports

Facebook is mapping out an acquisition of crowdsourced traffic navigation mobile app Waze, according to reports from three Israeli publications and confirmed by TechCrunch. A Facebook spokesperson said the company doesn’t…

Sharethrough Scales Up Its Native Ads

Extends its version of Sponsored Stories to mobile sites

A fundamental challenge of native advertising is scalability. A Google search ad can’t run as a Forbes BrandVoice ad, nor can a Twitter Promoted Tweet be placed as a Tumblr…

Time Inc. and Sprint Team Up to Conquer Mobile Ads

Marrying content with targeting

Mobile advertising has lagged consumer behavior, but now Time Inc. and Sprint have struck a wide-ranging deal to crack the burgeoning market. The deal lets the No. 1 U.S. magazine publisher…

Facebook Served 39 Percent More Ad Impressions in Q1

Ad strategy pivots on new targeting, not new units, say execs

All that chatter from people decrying an increase in ads when they visit Facebook may not be exaggerations from an agitated few. Facebook CFO David Ebersman said during the company’s…

Yahoo Goes Native With In-Stream Home Page Ads

Also adding IAB billboard unit to desktop home page

Since Yahoo launched its home page redesign in February, the new stream-centric layout—outfitted with an all-too-standard 300 x 250 pixel banner on one side and even more miniscule unit on…

Google Looks to Push Mobile In-Store Shopping, Tablet-First Design

SVP Sridhar Ramaswamy discusses intersection of ads and shopping

As Google’s svp of ads and commerce, Sridhar Ramaswamy oversees the engineering behind products like Google Shopping’s Product Listing Ads, AdWords’ transition to Enhanced Campaigns and even the test of…

New York Times' Google Glass App Reads Stories to You

Among the first brands to develop application for wearable device

The New York Times is one of the initial major publishers to unveil a Google Glass app, which will allow the currently scant number of users of the wearable device…

Twitter Looks to Emulate Google With Keyword Ad Targeting

Social giant continues to roll out more marketing options

The explosion of search advertising in the mid-2000s put keywords on the advertising pedestal, letting brands pinpoint specific, intent-laden words they’d like to target against. Keyword ads have worked brilliantly,…

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