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Topic: mobile ads

6 Stats That Show Why Brands and Local Retailers Need to Modernize in the Mobile Era

$14 billion left on the table

About 40 percent of small retailers appear to be ignoring their chances of connecting with on-the-go consumers, according to a report today from digital marketing company Netsertive and local-business researcher Borrell Associates. And…

Big Brands Like CoverGirl and Coke Are Finding the Perfect Moment to Deliver Mobile Ads

Timing is everything

Bottom-of-the-page mobile banner ads can be tough sells nowadays if you work at a media company, whether you're pitching them to an advertiser or a consumer. And mobile banners' underlying issue…

Facebook Tests Mobile Ads That Could Cure Lead-Generation Ills

Holds potential for email marketers, automakers and more

Facebook is testing lead-generation-based mobile ads with a few dozen select brands, though it's not sharing the companies' names. If the ads actually work and become a regular marketing product,…

3 Ways in Which the Electric Daisy Carnival Is All About Mobile Branding

Bud Light, 7Up and Snapchat are in the mix

The Electric Daisy Carnival is one of the biggest electronic dance music festivals of the summer, spanning three days and attracting hundreds of thousands of partiers. It's also a breeding ground for…

These Are the Digital Trends Everyone in Tech and Advertising Needs to Know

According to Mary Meeker's Internet report

One of the most-watched digital reports of the year is out—Mary Meeker's Internet Trends—and it shows just how much room mobile advertising has to grow. Meeker runs digital investments for…

This Ad Network Says Mobile Growth Is Over for Now

Fluent sees smartphone and tablet activity level out

After two years of explosive growth in the mobile space, there's at least one player experiencing a slowdown in terms of mobile versus desktop activity. In a report today, Fluent, a…

Instagram Takes Another Step Toward E-Commerce

Has its eye on click-to-shop ads

In its slow but steady embrace of e-commerce, Instagram is running its first marketing campaigns that transform viewers into shoppers with a single click. Finally, retailers can link to product…

This Week's 10 Must-See Digital Marketing Stats

Programmatic results and eye-catching Super Bowl numbers

Here are the 10 most intriguing digital marketing statistics from Feb. 2 through Feb. 6, including a healthy dose of data about Big Game advertisers and a programmatic number that…

Despite Falling Display Ad Sales, Yahoo's Marissa Mayer Maintains a 'Startup' Mentality

Mobile, video, native and social start making money

During a call with analysts today announcing quarterly results, Yahoo chief Marissa Mayer remarked that if her company—founded in the mid-1990s—were a startup, it would be one of the best in…

Facebook Ad Clicks Are Shifting to Mobile, so Why Aren't Conversions?

New stats show potential for brand awareness, not as a search competitor

Despite 63 percent of Facebook ad clicks occurred on mobile devices during 2014's fourth quarter, just 34 percent of the social media giant's conversions—either a sale, download or completed lead-gen…

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