Topic: MLS

This Top 10 List of Sports Content Creators Shows a Major Consumer Shift

ESPN competes with FC Barca, Red Bull, Dude Perfect

Social media is rapidly transforming sports content, with fans increasingly devouring user-generated entertainment alongside media featuring the pros. Even powerhouse ESPN has gotten into the user-gen game, running a regular feature…

Heineken Is Cornering the Beer Market for Soccer Fans

Pours $40 million into MLS

Heineken has inked a five year, $50 million sponsorship deal with Major League Soccer, according to The Wall Street Journal. The Dutch brewer continues its soccer offensive and replaces Budweiser,…

Condé Nast Entertainment Debuts The Scene

Platform features digital videos from magazine publisher, partners

Condé Nast Entertainment isn't just making a splash in the digital video space. The magazine publisher is making The Scene, a new platform that will curate video content from its…

Major League Soccer Is Using World Cup Fever to Score New Fans

CMO Howard Handler lays out his game plan

Since rolling out in 1996, Major League Soccer has struggled to gain prominence in the U.S. But thanks to World Cup fever, the spirited U.S. team and its hero Tim…

Droga5 Gets Work for New York City Football Club

New MLS team hires agency

New York City Football Club has hired Droga5 as its lead creative agency. NYCFC is the newest team unveiled by Major League Soccer, and the league's 20th. It is jointly owned…

New York Red Bulls Bring in R/GA to Boost Profile, Sales

Marketing hot spots for soccer fans

When it comes to attracting the attention of sports fans, the New York Red Bulls play in the most competitive professional market in Major League Soccer. The Red Bulls are…

Yankees, Manchester City Team Up for MLS Launch

New NYC pro soccer club to debut in 2015

Two of the world’s most prominent sports franchises have joined forces to bring a new Major League Soccer club to New York. The New York Yankees and Manchester City Football Club…