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Topic: MLS

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Heineken Is Cornering the Beer Market for Soccer Fans Pours $40 million into MLS

Heineken has inked a five year, $50 million sponsorship deal with Major League Soccer, according to The Wall Street Journal. The Dutch brewer continues its soccer offensive and replaces Budweiser,…

October 14, 2014, 11:32 AM EDT

Condé Nast Entertainment Debuts The Scene Platform features digital videos from magazine publisher, partners

Condé Nast Entertainment isn't just making a splash in the digital video space. The magazine publisher is making The Scene, a new platform that will curate video content from its…

July 16, 2014, 12:18 PM EDT

Major League Soccer Is Using World Cup Fever to Score New Fans CMO Howard Handler lays out his game plan

Since rolling out in 1996, Major League Soccer has struggled to gain prominence in the U.S. But thanks to World Cup fever, the spirited U.S. team and its hero Tim…

July 13, 2014, 7:56 PM EDT

Droga5 Gets Work for New York City Football Club New MLS team hires agency

New York City Football Club has hired Droga5 as its lead creative agency. NYCFC is the newest team unveiled by Major League Soccer, and the league's 20th. It is jointly owned…

October 9, 2013, 1:22 PM EDT

New York Red Bulls Bring in R/GA to Boost Profile, Sales Marketing hot spots for soccer fans

When it comes to attracting the attention of sports fans, the New York Red Bulls play in the most competitive professional market in Major League Soccer. The Red Bulls are…

July 7, 2013, 10:50 PM EDT

Yankees, Manchester City Team Up for MLS Launch New NYC pro soccer club to debut in 2015

Two of the world’s most prominent sports franchises have joined forces to bring a new Major League Soccer club to New York. The New York Yankees and Manchester City Football Club…

May 21, 2013, 6:00 PM EDT

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